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Posts Tagged ‘Entrepreneurial’

Couple gives plumbing a sexy new turn

May 23, 2014 1 comment

Big Birge Plumbing in Omaha proves anything can be made sexy, even that grimy blue collar labor dedicated to cleaning clogged drains, sewers, pipes, and valves and keeping sinks, baths, toilets, washers, water heaters, and the like working right.  The couple behind the company, Brad and Lallenia Birge, are having a lot of fun with a marketing campaign that plays off their good looks and a whole 1950s-era theme riffing Hollywood movie, television sitcoms, pinups, and  pulp novels.  It’s one part naughty and two parts nice and all around cleverly executed.  Read and see for yourself in my Omaha B2B Magazine story below.

 

 

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Big Birge Plumbing Co.

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Couple gives plumbing a sexy new turn

©by Leo Adam Biga

Now appearing in Omaha B2B Magazine
Plumbing has never looked like this.

An Omaha couple is turning heads with online teasers for their Big Birge Plumbing Company and gaining new customers in the process. Brad and Lallenia Birge lend their killer smiles and buff, model good looks to Pop Art-style ads that emphasize primary colors, tongue-in-cheek graphics and sex appeal dynamics.

The company logo features an illustration of Brad’s flexed arm, adorned in a rolled up red and black flannel shirt to expose a bulging bicep. His burly hand grips a red wrench. In a profile pose they stand back to back. He’s dressed in the iconic working man’s garb of THAT shirt, blue jeans and work boots, an oversized wrench dangling from one hand. Lallenia’s attired in a blouse, shorts and heels as she holds a plunger. In some shots she wears a red and white polka dot dress and in others a tight fitting white sweater with a blue or red skirt. In still more poses she clutches a giant wrench or a frying pan in an oven-gloved hand. Her expressions range from mock distress to amour.

In these fanciful turns he’s the strong, dependable man and she’s the woman in need of rescue. The retro campaign echoes vintage television situation comedies, Technicolor romantic movies, comic strips, pulp novels and pinup glossies. It’s Betty Page exotica meets Doris Day-Rock Hudson fantasy meets Li’l Abner-Daisy Mae shtick.

Completing this throwback homage is the tagline: “Honesty, quality, American craftsmanship. Old-fashioned values reborn.” The alter-ego personas are exaggerations of the couple’s real selves but the expressed values are how they live and do business.

“We take it very seriously,” says Brad. “We stay true to what we say we are. I can’t stand bad service. The way you treat somebody is everything. It’s totally how you present yourself. On any job I do I try to make it a positive experience for clients.

“We do have a lot of repeat customers and there’s a reason why – we treat people right. We give people good a price and good service. Our clients become our friends.”

He’s a master licensed plumber with years in the trades. She’s a personal fitness trainer who’s opted to devote more time to their son Wyatt and to the business. Her entrepreneurial skills have proven invaluable. She conceives the marketing herself and executes it with help from his mother and photographer Justin Barnes.

 

 

“She’s turned out to be a really big part of the company,” Brad says of Lallenia. “Without her backing me and giving me feedback and throwing ideas out and putting it into play the business wouldn’t be where it is today. As far as our image, it’s all her.”

Lallenia, who enjoys finding frilly props and playing adult dress-up, says it’s all about finding creative ways to make Big Birge stand out.

“When you see other plumbing ads it’s all guys. I was like, ‘We need a woman’s touch here.’ It’s just fun for us to do our own thing right now and to be ourselves. People think we shell out big bucks for our marketing, but we don’t. As long as we can do it ourselves, we’re going to continue doing it.”

The couple says their business website, bigbirgeplumbing.com, garners high traffic and positive feedback. The same is true for their Facebook page and for YouTube videos they’ve made. Their eye-catching promos extend to T-shirts, yard signs and company vehicles.

Coming soon is Lallenia’s own website, “The Plumber’s Wife.”

“It’s about wives helping their husbands as entrepreneurs,” she says. “I am a plumber’s wife and I’m darn proud of it. I want to keep us strong.”

Call Big Birge for an appointment at 402-575-0102.

 

To code or not to code: New Omaha school offers bootcamp for aspiring web designers

May 23, 2014 1 comment

I am so not a techie.  That doesn’t preclude me from writing an occasional piece about a tech-based venture.  And in that spirit is an Omaha Magazine story I did on a new bootcamp for aspiring web designers called Omaha Code School and its co-founder, Sumeet Jain, who has taken as its model a similar school in his native Calif. he taught at.  He’s very much a part of a growing young entrepreneurial and creative class in Omaha that’s adding a new dynamism to the scene here.

 

 

Cover Photo

Omaha Magazine

 

To code or not to code
New Omaha school offers bootcamp for aspiring web designers

©by Leo Adam Biga

Originally published in Omaha Magazine
Entrepreneurial techie Sumeet Jain is poised to fill a gap in the metro’s dot com scene through a for-profit startup he founded last fall with his cousin Rahul Gupta. The pair’s Omaha Code School aims to provide aspiring web developers an immersive bootcamp experience and employers entry-level-capable programmers.

The Calif. natives are partners in their own web development company, Big Wheel Brigade. Gupta rode the dot com wave before coming to Omaha and at his urging Jain followed suit. Since forming the school Gupta’s moved to San Francisco but Jain’s remained in Omaha to run their new educational endeavor in Midtown Crossing.

Thirteen students began the school’s inaugural “intensive” 12-week course Feb. 24. Jain, the lead instructor, promises the May graduates will leave with a hireable skill set for jobs paying an 80K median salary.

The OCS curriculum structure is based on a bootcamp model popular across the country and one Jain’s familiar with after teaching a web development course for General Assembly on the west coast. He says he was skeptical students could go from novices to job-ready in three months until he helped facilitate that happen. The experience convinced him to try it in Omaha, where he says “a frequent complaint of companies is that there’s not enough talent – not enough developers and not enough qualified developers,” adding, “I thought we should have something like this in Omaha, so I came back, put the pieces together and we launched in November.”

It’s an opportunity for Jain to combine his two loves – web development and teaching. He ensures students are trained in relevant, real world programming languages and techniques most colleges and universities ignore.

Interested students must complete an online application that includes a timed coding challenge. While no prior programming experience is required, students must demonstrate an aptitude for the field, namely logic and problem solving.

“The course is for beginners but this isn’t for hobbyists,” says Jain, a self-taught web developer. “This is a class for people who are looking for a career trajectory change and that comes not just at a cost (tuition is $6,000) but with great personal investment and effort. We want to ensure the highest possible caliber of student.”

Jain says it’s no accident the school’s website and application process emphasizes the intensive curriculum, which features individual and collaborative work on real live projects every day.

“It’s really hard to sit and program for 12 hours a day,” he says. “It’s just mentally draining. Keeping that pace up for 12 weeks is a sprint students need to get through. We do our part to hedge against that weariness by holding events that let them let loose and bond and have a break.”

There are field trips to tech-based local companies and guest speakers presenting on special topics. OCS holds a job fair staffed by representatives from companies in its Supporting Employers program.

“We want our students when they graduate to have connections,” Jain says. “Such a big part of any industry is to know people.”

A mentorship program makes area experts available.

“Another commonly cited problem in Omaha is a diffracted membership model,” he says. “If somebody wants to get help there’s no single great place for them to go or no list of people to consult. We’re really excited our mentorship program will create a conduit for people to get help.”

Mentors range from non-tech to tech-savvy wonks. A yoga instructor conducts twice-weekly sessions to help students de-stress and find balance. A corporate recruiter offers job search insights. Web designers school students in collaboration. Software developers troubleshoot problems students confront writing programs.

Jain’s encouraged by the supporting companies on board and he’s proud that membership fees go toward scholarships for underrepresented minorities in what is a white male-dominated field. Each of the three women in the course received a $2,500 scholarship.

He’s also satisfied by the buzz the school’s produced.

“Support has come in a variety of different ways, most fundamentally in the form of curiosity. People want to know about us, they want to know what we’re teaching, they want to know when our next class will be offered (late summer). The interest is there, we won’t have any trouble filling our second class. I’m very confident about that.”

Jain says he’s also confident that “within six months to a year every one of our students who wants a job should be able to get one. That’s going to speak volumes because these students all took a risk on me.
If our students aren’t succeeding there’s really no reason for somebody to trust us again.”

Follow the bootcamp at omahacodeschool.com.

 

 

A Journey in Freelance Writing


For Omaha metro residents, the promotion below is a heads-up regarding a presentation I am making about freelance writing.  It’s free and hopefully not boring.  The presentation is open to anyone.  It’s part of the ongoing North Omaha Summer Arts Festival.  The fest’s website address is at the bottom of this post.  Check it out.

 

 

North Omaha Summer Arts 2011 presents:

A Journey in Freelance Writing

Veteran journalist and author Leo Adam Biga uses his own 27-year career to talk about what life as a freelance writer can look like.

 

Wednesday,  August 10, 6-8pm

Call 402.455.7015 Mon thru Fri, 9am – 4pm for registration

This class is free of charge

 

Topics to be covered include:

•real life experience

•learning your craft

•on the job education/training

•finding a niche

•writing about your interests

•just doing it

•daring to risk different fields & styles of writing

•building a client base

•managing multiple projects

•is there any money in this?

As a contributing writer to newspapers and magazines, he’s had thousands of articles published on a vast array of subjects, many of them arts, culture, sports, and history related. Other clients include for-profit corporations, nonprofit institutions, individuals, and families.

 

At Church Of the Resurrection

3004 Belvedere Boulevard

Omaha, Neb.

http://www.northomahasummerarts.com

Overarching Plan for North Omaha Development Now in Place, Disinvested Community Hopeful Long Promised Change Follows

July 29, 2011 18 comments

North Omaha Village Revitalization Plan and Empowerment Network leaders after 7-0 City Council vote approving plan

 

 

Here’s a cover story I did for The Reader (www.thereader.com) about a plan and a vision that may at last signal the start of significant turnaround for long stagnated North Omaha. To be more precise – Northeast Omaha, where the predominantly African-American community is located and has awaited meaningful change for going on half-a-century. If it doesn’t happen now, then when?

Overarching Plan for North Omaha Development Now in Place, Disinvested Community Hopeful Long Promised Change Follows

©by Leo Adam Biga

As published in The Reader (www.thereader.com)

 

Recent adoption of the North Omaha Village Revitalization Plan into the city master plan gives direction and impetus to energizing a stagnated, disinvested area never fully recovered from decades-ago civil disturbance and urban renewal.

Unanimous approval by the Omaha Planning Board and City Council sends a strong signal to public-private funders and developers the plan provides an officially endorsed blueprint for action. What happens next to realize its 30-year vision is up to stakeholders, entrepreneurs, elected officials, movers and shakers.

The Empowerment Network initiated plan, which drew input from residents, business concerns, philanthropists, planning consultants and others, envisions $1.43 billion in redevelopment along key corridors. The initiative puts the Northside in the crosshairs of major transformation as never before.

Some plan contributors and likely implementers recently spoke with The Reader about what this means for a section of the city that’s long awaited significant change.

“One reason it’s important is to show the people who participated, who live in the community, that we’re serious about a North Omaha that is a strong component of the overall city, one that shares in the successes and in the future of the whole city,” says Omaha Planning Director Rick Cunningham.

“It’s important because as the Planning Department this gives us then our marching orders. This is what we then work with with developers to compare their ideas and plans against. It gives people a clear understanding of what the vision is and where they can best take their dollars and invest them.”

 

 

 

 

Omaha Economic Development Corporation president Michael Maroney sees the plan as “absolutely essential” for addressing some sobering realities.

“I’ve been working in this community for over 40 years and over that period of time I’ve heard over and over again from the political leadership of this city, from the corporate-business community, why can’t North Omaha leadership get together and speak with a single voice in terms of what the needs are.

“And this whole effort going back five years in the creation of the Empowerment Network was really in part a response to that, because we recognized we had to start doing things differently.”

The need for a new approach became painfully obvious, he says, in the wake of a 2005 study. It showed that in every quality of life measure constituting a healthy community blacks “were either no better off or worse off compared to the majority community” than they were in 1977, he says.

“That basically said all the good work all of us thought we were doing wasn’t making a difference, not in the overall scheme of things. Something was missing.”

The community action coalition African American Empowerment Network was born.

“We sat around a table and said we’ve got to start working together, we’ve got to start collaborating, we’ve got to start connecting with each other, and bring all our combined talents together,” says Maroney. “That led to this village revitalization visioning we did.”

 

 
Title

 

 

To those who might regard the resulting plan’s price tag as excessive, he says, “We cannot be afraid of reality. Now we’re not saying we’re going to go out and get a $1.43 billion commitment tomorrow. It’s a 30 year process, and it’s not going to come from any one entity or one source or one area. Government has a role in this, the private sector has a role in this, there’s going to be a lot of bank financing in this thing.”

“When $3 billion has been spent in downtown and midtown, what’s a billion dollars for North Omaha to make it a strong resource, a strong player, a big part of the tapestry for a sustainable Omaha?” asks Cunningham.

It’s no exaggeration to say the plan is a put-up or shut-up moment in Omaha history.

Maroney says, “For decades the greater community has said come together and the support will be there. Well, we’ve done that now, and I have to say we’ve had good vibes all along the way from those various entities. But the proof is going to be in the pudding. We now have a very solid process we’ve gone through that creates a long term vision for the community. We’ve done this in a collaborative way that engaged the city and the business and philanthropic community. Now the question becomes, Will you step up to the plate? We’ve got this down, we’ve got it in phases, we’ve got even the first couple projects identified. So we’re moving to that next level and we’ll see if what has been suggested and indicated for years will actually happen.”

 

 

Michael Maroney

 

 

Empowerment Network president Willie Barney says the plan’s “going to take focus and commitment from the community itself,” adding, “New businesses and venues will only be sustainable to the level they’re supported by the people who live here.”

For the area to thrive, says Maroney, “it’s more than just brick and mortar because we know if people don’t feel safe and secure, I don’t care how nice we make it, they’re not going to be there, they’re not going to come.”

Observers agree infrastructure needs like the sewer-separation project must proceed to lay the way for large scale development.

Seventy Five North Revitalization Corp. executive director Othello Meadows says whatever happens next, the Network deserves credit for making North O a priority.

“I’m encouraged by what the Empowerment Network is doing,” he says. “They’ve been consistent, they haven’t let the momentum fizzle out. They’ve been diligent. They’ve put together a really comprehensive plan. Anybody can quibble with aspects of it, but the fact they’ve put this together is a major accomplishment.

“They’ve kept the conversation going long enough to get the attention of the right people and it’s moved to a very concrete step being part of the master plan.”

He’s confident North O has the players it needs to drive the plan to fruition.

“I think there’s far more executors than they’re used to be. There’s more people who are used to being held accountable, to executing and getting things done and who are much less interested in talking about it and much more interested in doing it. That’s the single biggest component of what will make North Omaha successful.”

Another aspect of economic development the plan implicitly addresses is improving work skill readiness and creating more living wage to career job pathways.

“Omaha has one of the lowest unemployment rates in the nation, yet we still have in North Omaha a very high unemployment rate,” says Barney. “We have not really bridged that gap yet. We really haven’t come to grips with job creation and development. I think more so now than ever the business community is alongside us in looking at how to solve this. There are training programs through the Urban League, Heartland Workforce Solutions, Metro Community College that I think will do a more effective job of getting people ready.”

The Chamber of Commerce’s Workforce Solutions partners with local employers, Metro and Goodwill Industries to train skill deficient workers for entry level professional jobs. Meadows, who headed the Omaha Workforce Collaborative, says too many North Omaha residents still have “the steepest of hills to climb” to become proficient.

North Omaha is a much studied, social serviced area suffering disproportionately from poverty, unemployment, underemployment, educational-skill gaps and health problems. As Omaha as a whole has prospered, North O’s languished, cut off from the mainstream of commerce and affluence that ranks the city among the nation’s best places to live. For half a century its predominantly black population has seen their community cast as a crime-ridden danger zone and charitable mission district.

Branded as an undesirable place to live or do business in, major investment has bypassed it. Thus, it lacks goods and services, its population is down, its housing stock deteriorated, its vacant, condemned properties number in the thousands. Added to this is a sparse entrepreneurial class and scarcity of entertainment options-attractions.

 

 

 

 

Planning Director Cunningham says though efforts have “stabilized what was a declining part of town, it doesn’t mean there isn’t a lot of work to do,” adding. “To say we’ve stabilized is not great, but it does give us a platform upon which to move forward.”

“If North Omaha is to be a sustainable community, and that means it really takes care of itself and it doesn’t need to be a welfare community, we have to have a different mind set,” says Maroney. “That does not mean we forsake those in need, but we have to create the atmosphere by which we not only bring back people with higher incomes but we elevate those people within upward. We must create a community that is generating resources that turn around in the community by creating jobs, creating opportunity.”

“The whole idea is to make North Omaha a neighborhood of choice,” says Cunningham. “That not only people who live there now stay, because they can afford to stay, because of new jobs and opportunities, but people who moved away are invited-enticed to move back and people looking for a new place to raise their families move there.”

He says the plan mitigates against gentrification pricing out residents.

“The concept is to not have just one type of housing but a full range of housing types and income levels. I think that’s all through the plan.”

Facilitating mixed income housing projects is what Seventy Five North plans doing. The new nonprofit, in partnership with Purpose Building Communities, is quietly acquiring properties to infuse new life into neighborhoods.

Prospect Hill has recently seen the addition of new “green” homes to its stock of older homes courtesy of a collaborative venture between OEDC, Alliance Building Communities, Holy Name Housing, Wells Fargo Bank and Family Housing Advisory Services. More partnerships like this are needed, says OEDC’s Maroney.

Cunningham says if North Omaha is to be a prime development landscape the same way other parts of the city are, “we need to identify innovative and new ways we can invest. So we’re looking at the economic development tools we have to make it just as easy to develop and reinvest there. We’ve got to do that. We’ve got to utilize the resources of this city.” He says, “A plan like this is a catalyst that begins people thinking about, What if? Why not? and people are doing that already. There are partners (emerging) out there the public doesn’t know about at this point.”

Othello Meadows feels a serious attitude change is necessary.

“One of the things I see a lot is almost this antithetical attitude to people coming into North Omaha to make money,,” he says, “as if it’s almost a bad or exploitive thing, and I don’t understand that. The only way North Omaha grows in a sustainable way is if somebody sees an opportunity to go in there and make some money. That’s how North Omaha gets tied to the rest of the economic prosperity the city has enjoyed.”

 

 

Othello Meadows

 

 

Nurturing more entrepreneurs, says Maroney, “is absolutely key. It’s an area we’re working on. It needs a lot of help. A lot of it is access to credit and capital. A lot of its entrepreneurial development training. That’s critical because as we develop all this brick and mortar we need to have people ready to move in and create businesses and jobs and hopefully make a lot of money.”

The city and Chamber are actively recruiting black businesses outside Nebraska to open operations in North Omaha. Consultant Jim Beatty heads an Atlanta initiative that’s imported one business thus far, All(n)1 Security. He says aggressive, wide net efforts like these are needed to market the revitalization plan to entrepreneurs, philanthropists and developers. “I think we need to present North Omaha as an opportunity for investment, and we need to tell that story, not only locally but nationally,” says Beatty, who chairs the Black History Museum board.

The Chamber’s Ed Cochran, who heads the North Omaha Development Project, says, “There are several ways to grow business in a community. One is to grow it organically
through inspiring entrepreneurs with brand new businesses. Another is to strengthen and grow existing businesses. A third is to import businesses from other locations.” He says North Omaha needs all these approaches.

For too long, says Meadows, the Northside has been treated as a charity case.

“I feel like there’s almost a patriarchal type relationship that always leaves North Omaha in a secondary position. At this point North Omaha doesn’t have the capital, in a lot of ways it doesn’t have the personnel, kind of by way of brain drain, to transition itself organically without outside resources. At this point it needs help from philanthropy and individuals whose hearts are in the right place, who simply want to do the right thing.

“I think the compassion that exists in this city is rare, especially in the philanthropic community, but I think we have to have a little bit more analytical, clinical approach.”

While the adjacent downtown, riverfront and mid-town have bloomed, North O’s seen piecemeal, stop-gap change, with pockets of redevelopment surrounded by neglect.

“Historically what we’ve done, and I’ve been a part of that, is have a scattered gun approach toward development,” Maroney says. “A lot of good things have been done, but they’ve been done in isolation. We need to better coordinate and understand how these things relate to each other, and then how you build on top of those. We’re now trying to take a more deliberative and directed approach toward development.”

 

 

 

 

Backers of the revitalization plan see it as a guide and stimulus to making North O a destination to live, work and recreate in. Among the early focal points is developing 24th and Lake into a heavily trafficked, tourist-friendly arts-culture district.

“In North Omaha one of the real epicenters is 24th and Lake, where you have a really nice combination of history and communal feeling,” says Meadows. “It’s one of the hubs of the community. I think you could make a tremendous splash by focusing on that area. You can’t find somebody who grew up in North Omaha that hasn’t spent a lot of time in that area, whether they got their cut there or they went to church there. So to me it makes sense to start with an area that touches so much of North Omaha.

“If I were a developer I’d start right there. It’s close enough to downtown to draw from a lot of different nodes, which is important.”

Anticipated commercial development would build on existing anchors in strategic areas:

24th and Lake (Bryant Center, Jewell Building, Omaha Star, Family Housing Advisory Services, Blue Lion Centre, Loves Jazz & Arts Center, Omaha Business & Technology Center, Great Plains Black History Museum)

30th and Lake (Salem Baptist Church, Salem Village, Miami Heights, Urban League, Charles Drew Health Center)

Adams Park and the Malcolm X Memorial Foundation

Refinements to 16th and Cuming and the 24th and 30th St. corridors are meant to spur a “seamless transition” from north downtown to North Omaha. Cunningham says “development there would integrate with the downtown and begin to bring the flow of people, goods, enterprise and economic development over into and overlapping with what has been historically the North Side.”

He adds, “We’re working now with 24th Street and an existing building there housing an historic business to revamp their footprint so that it says this is a front door rather than a back door. We’re also working with Creighton (University) and their plans for 24th and Cuming. That’s an entry portal for them too. They’re a partner in this and they have a vision for what’s happening there, really from 30th to 16th Streets, in creating a Cuming that is not a barrier, not a border, but a strong component of activity.”

 

Rick Cunningham

 

 

 

Asked if it’s vital the first projects find success, Cunningham says. “Absolutely, because that builds momentum. We have to have successes early because it will be easier for the next developer to come in.” Sources indicate government funded projects are likely to launch first to “prime the pump” for private investment to follow.

Sustainability will be critical.

“Each one of those projects, particularly ones in the initial stages, have to be able to stand on their own in the event nothing else happens so that 20 years from now that project will still be there, will still be functioning,” says Maroney. “Not only do we look at what is it going to cost to create that project, but what is it going to take to sustain it over time. We nee to make sure thats built in also.”

Meadows says, “The same kind of rigor, due diligence and economic models that went into determining the feasibility of midtown and downtown development projects needs to take place with each North Omaha project” to ensure their sustainability.

More than anything, Meadows just wants to see change.

“When my friends come to visit from out of town there’s very little positive to show them on the Northside, very little you can point out and say, ‘Wow!’ So I’m glad we potentially have some things to be proud about in our neighborhood, in my community.

“I think North Omaha is really poised. I think residents are getting ready to see actual movement, they’re getting ready to drive down certain streets and see real development, real improvement. I can’t remember when that’s happened here.”

A. Marino Grocery Closes: An Omaha Italian Landmark Calls It Quits

June 22, 2011 6 comments

One of the last of the old line ethnic grocery stores in my hometown of Omaha closed down a few years ago.  The small Italian market is one my family and I shopped at quite a bit. It was the last of its kind, that is among Italian grocers. Truth be told, there are many ethnic grocers in business here today, only the owners are from the new immigrant enclaves of Latin America and Africa and Asia rather than Europe. The owner of the now defunct A. Marino Grocery, Frank Marino, inherited the business from his father. It was a throwback place little changed from back in the old days. My piece about Frank finally deciding to retire and close the place appeared in The Reader (www.thereader.com).

On this blog you can find more stories by me related to other aspects of Omaha’s Italian-American culture, including ones on the Sons of Italy hall’s pasta feeds and the annual Santa Lucia Festival.

 

 

A. Marino Grocery Closes: An Omaha Italian Landmark Calls It Quits

©by Leo Adam Biga

Originally published in The Reader

The final days of A. Marino Grocery at 1716 South 13th Street were akin to a wake. The first week of October saw old friends, neighbors and customers file in to say goodbye to proprietor Frank Marino, 80, whose late Sicilian immigrant father, Andrea, a sheepherder back in Carlentini, opened the Italian store in 1919.

News of the closing leaked out days before the local daily ran a story about the store’s end. As word spread Marino was deluged with business. Lines of cars awaited him when he arrived one morning. Orders poured in. He and his helpers could hardly keep up. Those who hadn’t heard were disappointed by the news. Some wondered aloud where’d they get their sausage from now on.

A Navy veteran of World War II, Marino long talked of retiring but nobody believed him. Still, decades of 50-60 hour weeks take their toll. When he got an attractive offer for the building he took it. The new owner plans to renovate the space into an interior decorating office on the main level and a residence above it.

Folks stopping by for a last visit knew the store’s passing meant the loss of a prized remnant of Omaha’s ethnic past. Housed in a two-story brick structure whose upstairs apartment the family lived in and Marino was born in, the store represented the last of the Italian grocers serving Omaha’s Little Italy. While the neighborhood’s lost most vestiges of its Italian-Czech heritage, time stood still at the small store. Its narrow aisles, vintage fixtures, wood floors, solid counters, ornate display cabinets and antique scales bespoke an earlier era.

It was a living history museum of Old World charms and ways. No sanitary gloves. Meats and cheeses comingled, but regulars figured it just added to the flavor.

An aproned Marino would often be behind the deli case in back, hovering over the butcher’s block to cut, season, grind and encase choice cuts of beef for the popular sausage he made. He sold hundreds of pounds a week. He carried a full line of imported foods. Parmigiano reggiano, romano, provolone, mozzarella and fresh ricotta cheese. Prosciutto, mortadella, salami, capicolla and pepperoni. Various olives — plain or marinated. Meatballs. Homemade ravioli and other stuffed pastas. Canned tomatoes, packaged pastas, assorted peppers, et cetera. At Christmas he sold specialty candies and baccala, a salted cod used in Italian holiday dishes.

 

He’d slice, grate, measure, weigh and bag items himself. Nothing was precut. What few helpers he had were mostly old buddies. Banter between the men and with the customers was part of the experience. Characters abounded.

Marino rang up your purchases on an old-style cash register and engaged you in crackle barrel conversation from behind the massive front counter his father had made to order in 1932. Behind the counter, whose built-in drawers stored 20-pound cases of pasta, he’d light up his trademark pipe and shoot the breeze.

“I love being here and I love being around people,” he said.

It was the same way with his father. The two worked side by side for half-a-century. They had their spats, but the disagreements always blew over. There was, after all, a business to run and people to serve. His papa taught him well.

“It’s service-oriented. You’ve got to hand-wait on everybody,” Marino said.

In some cases he waited on three generations in the same family. He enjoyed the association and interaction. “I’ll miss that. There was a lot of closeness, you know.”

 

That last week people expressed heartache over the closing.

Mary Cavalieri of Omaha shopped there all her life. “It’s really sad,” she said, adding she felt she was losing “a tradition” and “a friend” in the process.

Oakland, Iowa resident Anna D’Angelo was among many who came some distance to shop there. Asked what she’ll miss most, she said, “The sausage and all the Italian specialties, and Frank. He knows everybody by name. He knows what you like. Frank never needs to see my ID. It’s that personal touch you don’t get anymore.”

Omahan Leo Ferzley, an old chum of Marino’s, said, “You hate to see it go, but what do you do? Everybody will miss it. A lot of memories.”

Marino is worried what he’ll do with all his free time. He and his wife plan their first trip to Italy. “That’s all we’ve ever talked about,” he said. One man told him that if the opportunity comes, “whatever you do, don’t pass it up.”

Customers, some whose names he didn’t even know, wished him and his wife well. One wrote a $100 check for the Marinos to treat themselves to a night on the town. As Mary Cavalieri said, “He deserves some retirement time.”

No regrets.

As Marino told someone, “It’s the end of the line. 88 years we’ve been here. Since before I was born. It’s been good to us. But I’m 80-years-old. I think it’s time.” Besides, he said, “I’m wore out.”

Nomad Lounge, An Oasis for Creative Class Nomads

June 21, 2011 6 comments

Nick Hudson is one of several Omaha transplants who have come here from other places in recent years and energized the creative-cultural scene. One of his many ventures in Omaha is Nomad Lounge, which caters to the creative class through a forward-thinking aesthetic and entrepreneurial bent and schedule of events. This Metro Magazine (www.spiritofomaha.com) piece gives a flavor for Hudson and why Nomad is an apt name for him and his endeavor. Three spin-off ventures from Nomad that Hudson has a major hand in are Omaha Fashion Week, Omaha Fashion Magazine, and the Halo Institute.  You can find some of my Omaha Fashion Week and Omaha Fashion Magazine writing on this blog.  And look for more stories by me about Nick Hudson and his wife and fellow entrepreneur Brook Hudson.

 

 

 

 

Nomad Lounge, An Oasis for Creative Class Nomads

©by Leo Adam Biga

Originally published in Metro Magazine (www.spiritofomaha.com)

Another side of Omaha’s new cosmopolitan face can be found at Nomad Lounge, 1013 Jones St. in the historic Ford Warehouse Building. The chic, high-concept, community-oriented salon captures the creative class trade. Tucked under the Old Market’s 10th St. bridge, Nomad enjoys being a word-of-mouth hideaway in a shout-out culture. No overt signs tout it. The name’s stenciled in small letters in the windows and subtly integrated into the building’s stone and brick face.

The glow from decorative red lights at night are about the only tip-off for the lively goings-on inside. That, and the sounds of pulsating music, clanking glasses and buzzing voices leaking outdoors and the stream of people filing in and out.

Otherwise, you must be in-the-know about this proper gathering spot for sophisticated, well-traveled folks whose interests run to the eclectic. It’s all an expression of majority owner Nick Hudson, a trendy international entrepreneur and world citizen who divides his time between Omaha and France for his primary business, Excelsior Beauty. Nomad is, in fact, Hudson’s nickname and way of life. The Cambridge-educated native Brit landed in Omaha in 2005 in pursuit of a woman. While that whirlwind romance faded he fell in love with the town and stayed on. He’s impressed by what he’s found here.

“I’m blown away by what an amazingly creative, enterprising, interesting community Omaha is,” he said. He opened Excelsior here that same year — also maintaining a Paris office — and then launched his night spot in late 2006.

If you wonder why a beauty-fashion industry maven who’s been everywhere and seen everything would do start-up enterprises in middle America when he could base them in some exotic capital, you must understand that for Hudson the world is flat. Looking for an intersection where like-minded nomads from every direction can engage each other he opted for Omaha’s “great feeling, great energy.”

“We’re all nomadic, were all on this journey,” he said, “but there are times when nomads come together, bringing in different experiences to one central place and sharing ideas in that community. And that’s exactly what it is here. Nomad’s actually about a lifestyle brand and Nomad Lounge is just the event space and play space where that brand comes to life for the experimental things we do.”

He along with partners Charles Hull and Clint! Runge of Archrival, a hot Lincoln, Neb. branding-marketing firm, and Tom Allisma, a noted local architect who’s designed some of Omaha’s cutting-edge bars-eateries, view Nomad as a physical extension of today’s plugged-in, online social networking sites. Their laidback venture for the creative-interactive set is part bar, part art gallery, part live performance space, part small business incubator, part collaborative for facilitating meeting-brainstorming-partnering.

“That whole connecting people, networking piece is really exciting to us because it’s not just being an empty space for events, we’re actually playing an active role in helping the creative community continue to grow,” said Hudson.

 

 

Nick Hudson

 

 

Social entrepreneurship is a major focus. Nomad helps link individuals, groups and businesses together. “It’s a very interesting trend that’s going to be a big buzz word,” Hudson said. “Nomad is a social enterprise. It’s all about investing in and increasing the social capital of the community, creating networks, fostering creativity. My biggest source of passion is helping people achieve their potential.”

“He’s definitely done that for me,” said Nomad general manager-events planner Rachel Richards. “He’s seen my passion in event planning and he’s opened doors I never thought I’d get through.”

The Omaha native was first hired by Hudson to coordinate Nomad’s special events through her Rachel Richards Events business. She’s since come on board as a key staffer. With Hudson’s encouragement she organized Nomad’s inaugural Omaha Fashion Week last winter, a full-blown, first-class model runway show featuring works by dozens of local designers. “That was always a dream of mine,” she said.

Under the Nomad Collective banner, Hudson said, “the number of social entrepreneurs and small enterprises and venture capitalist things that are coming from this space from the networking here is just phenomenal. Increasingly that’s going beyond this space into start-up businesses and all sorts of things.” Nomad, he said, acts as “a greenhouse for ideas and businesses to expand and grow.”

Nomad encourages interplay. Massive cottonwood posts segment the gridded space into 15 semi-private cabanas whose leather chairs and sofas and built-in wood benches seat 8 to 20 guests. Velvet curtains drape the cabanas. It’s all conducive to relaxation and conversation. Two tiny galleries display works by local artists.

There’s a small stage and dance floor. The muted, well-stocked bar features international drink menus. Video screens and audio speakers hang here and there, adding techno touches that contrast with the worn wood floors, the rough-hewn brick walls and the exposed pipes, vents and tubes in the open rafters overhead. It all makes for an Old World meets New World mystique done over in earth tones.

Hudson embraces Nomad’s flexibility as it constantly evolves, reinventing itself. In accommodating everything from birthdays/bachelorettes to release/launch parties to big sit-down dinners to more intimate, casual gatherings to social enterprise fairs and presenting everything from sculptures and paintings to live bands and theater shows to video projection, it’s  liable to look different every time you visit. Whatever the occasion, art, design, music and fashion are in vogue and celebrated.

Dressed-up or dressed-down, you’re in synch with Nomad’s positive, chic vibe.

“It’s this whole thing about being premium without being pretentious,” said Hudson. “Nomad is stylish, it’s trendy, it’s great quality. All our drinks are very carefully selected. But it’s still made affordable.”

In addition to staging five annual premiere events bearing the Nomad brand, the venue hosts another 90-100 events a year. Richards offers design ideas to organizations using the space and matches groups with artists and other creative types to help make doings more dynamic, more stand-alone, more happening.

 

 

 

 

Clearly, Nomad targets the Facebook generation but not exclusively. Indeed, Hudson and Richards say part of Nomad’s charm is the wide age range it attracts, from 20-somethings to middle-agers and beyond.

Nomad fits into the mosaic of the Old Market, where the heart of the creative community lives and works and where a diverse crowd mixes. Within a block of Nomad are The Kaneko, the Bemis Center for Contemporary Art, the Blue Barn Theatre and any number of galleries, artist studios, fine restaurants and posh shops. Nomad’s a port of call in the Market’s rich cultural scene.

“It’s such a great creative community. We want to help make our little contribution to that and keep building on all the great things going on,” said Hudson.

Besides being a destination for urban adventurers looking to do social networking or conducting business or celebrating a special occasion or just hanging out, Nomad’s a site for charitable fundraisers. Hudson and Richards want to do more of what he calls “positive interventions” with nonprofits like Siena/Francis House. Last year Nomad approached the shelter with the idea for Concrete Conscience, which placed cameras in the hands of dozens of homeless clients for them to document their lives. Professional photographers lent assistance. The resulting images were displayed and sold, with proceeds going to Siena/Francis.

New, on Wednesday nights, is Nomad University, which allows guests to learn crafts from experts, whether mixing cocktails or DJing or practically anything else. It’s a chance for instructors to market their skills and for students to try new things, all consistent with a philosophy Hudson and Richards ascribe to that characterizes the Nomad experience: Do what you love and do it with passion.

Big Mama’s Keeps It Real, A Soul Food Sanctuary in Omaha: As Seen on ‘Diners, Drive-ins and Dives’

June 11, 2011 1 comment

Thanks to the Tyler Perry franchise of popular movies and plays and the character Madea he plays and to the Martin Lawrence series of films, the term Big Mama has come into the mainstream lexicon. This is no doubt part of the appeal behind a soul food eatery and catering operation in Omaha, Big Mama’s, that has enjoyed breakout success since I profiled its namesake owner, Patricia Barron, soon after her place opened. The breakfast and lunch crowds there are steady, the catering orders high, and in the past few years she’s seen her business featured in a slew of newspapers and magazines, then by the Food Network’s Diners, Drive-ins and Dives, and more recently by another national cable food show. But I think what people really respond to is the story of her preserving her family’s heritage and recipes through her cooking. The deep current of passion that she and her daughters, who help run the place, have for family and community and tradition is expressed in all the framed pictures hanging there, so many that it’s practically a retrospective of African-American Omaha history. Those pictures, combined with the homey arts and crafts touches adorning the former cafeteria she converted into Big Mama’s, create a warm atmosphere that complements the down home meals she serves. All that, plus the fact that she pined to open her own restaurant for decades while raising her family and working in the corporate world, makes hers one of those magnificent obsession stories fulfilled that I love telling.

 

 

 

 

Big Mama’s Keeps It Real, A Soul Food Sanctuary in Omaha: As Seen on ‘Diners, Drive-ins and Dives’

©by Leo Adam Biga

Originally published in The Reader

In some African American families tradition demands the matriarch be called Big Mama. That’s true with Patricia Barron’s family. The 60-something Omahan never cared for the “countrified” term, which her late maternal grandmother Lillie Johnson earned. But when Barron’s grandkids began calling her that sobriquet it became, she said, “the name that was stuck on me.”

Barron proudly carries on the name in her soul food place, Big Mama’s Kitchen & Catering. Located on the Turning Point youth services campus at 45th and Bedford, former site of the Nebraska School for the Deaf, Big Mama’s opened Dec. 10 serving breakfast and lunch. Barron, along with daughters Delena and Gladys and friend, “adopted daughter and chief cook” Valerie, are prepping for a Jan. 15 grand opening, when dinner service should be up and running, too.

For some 30 years Barron operated a catering business from her home. Last August she began a popular soul food dinner at her church, North Side Christian Center. An eatery was a long-held dream. More than once she put her dream on hold to climb the corporate ladder and raise her kids. Stymied in her search for a small business loan and a facility, she stayed the course. That’s typical of Barron and her husband, Earnest Wallace. When the couple and their five daughters moved into their Benson home they endured eggings and racial slurs. They didn’t budge. Now, with the help of volunteers whose work, she said, “has warmed my heart,” she’s converted a kitchen/cafeteria into Big Mama’s. Leopard-pattern oil cloths and flower-filled vases adorn the tables. Earth tone decor warms what could otherwise be a cold space. A display case features her signature desserts.

Barron’s right where she’s supposed to be. “I think I was born to do this. I love to cook. I can be ever so tired but once I get in the kitchen it’s like a rush of energy and I’m ready to go,” she said. “Now it’s time for me to do my second career — what I really wanted to do.”

Aptly, she’s found a home for Big Mama’s on a campus filled with ministries that inspire hope. “We like it here,” she said, “and we’re just pleased to be a part of all that’s going on.” In its own way she sees Big Mama’s as a ministry that rekindles a time when North O was one big clique and families came together over dinner.

“I want to bring people back to the table,” she said.

Anymore, authentic soul food’s hard to find here. She reconnects some folks to their roots and introduces others to the cuisine for the first time. As she likes to explain, soul food’s been handed down through the generations. It’s tradition.

“In our neighborhood we used to hear the term ‘eating high off the hog,’ and that derived,” she said, “from when the master got the best cuts and the slaves were left with scraps. We took those scraps and made delicacies out of them. Made entire meals out of them. That’s really what it is.”

 

 

 

Soul food’s slow-cooked goodness is also a byproduct of slave times. “You worked in the fields 10-12 hours and you had to come home to something to eat, and so your food had to be slow-cooked all day long,” she said. Fresh, savory ingredients cooked for hours at low temps make for succulent eats.

More than the Big Mama name, Barron carries on “Miss Lillie’s” way with soul food. Sundays Lillie put out a spread fit for a wedding banquet. After church the whole family gathered to indulge at her 34th and Bedford home in an area called Plum Nelly. With your chicken, ribs, catfish or gumbo — on holidays there was a choice of entrees — you got greens, chitlins, rice, beans, mac and cheese, cornbread, biscuits and desserts like sweet potato cheesecake and fried pies filled with prune or apricot. All made from scratch, memory and love on a wood-burning stove.

As a girl Barron spent summers with Big Mama, under whose apron a young Patricia learned to cook, propped up on a wooden soda pop case. Later, Barron took it upon herself to preserve grandma’s best dishes. Derived in part from oral history and observation, these dishes form the core of Barron’s menu at Big Mama’s.

 

 

(Photo by Hilary Stohs-Krause, NET News)

 

With your breakfast staples — omelets, casseroles, french toast, pancakes, bacon and eggs — you can get grits or biscuits. Lunch is skimpy on soul food for now with its catfish sandwich, fried shrimp, trio of burgers — including an Afro burger — pizza bread and taco salad. Sides range from greens to cornbread to sweet potato pudding. For dessert there’s pound cake, sweet potato cheesecake, tea cakes and fried pies. Try the sweet raspberry ice tea. Prices are a bit high but not bad.

Big Mama’s enormous, varied catering menu offers hundreds of dishes, half of which are traditional soul food, the other half home-cooked favorites, with some gourmet thrown in. There’s ribs, roasts, chops, oven fried chicken and greens made every which way. A shopping cart is soon coming to her web site — bigmamaskitchen.com.

But will enough folks wend their way to her digs on the institutional, fenced-in grounds? Situated in an old, red-brick structure, Big Mama’s is in Building A at 3223 No. 45th Street. Banners and signs direct you there. Nothing fancy or chic — just real. Clean, too. Barron and crew make you feel welcome with their warm smiles and greetings. Don’t be surprised if Big Mama herself sidles right up beside you.

Open for breakfast and lunch, Monday-Saturday, 7 a.m.-3 p.m. Call 455-6262.

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