What follows is a historical narrative I was commissioned to write for the Creighton University College of Businesss. The gist of the assignment was to articulate how the enterpreneurial focus and service to society mission of the college is in alignment with the enterprising and giving natures of the university’s pioneering founders, including businessmen and staunch Catholics Edward and John Creighton and the Jesuits.
Creighton College of Business Anchored in Pioneering Entrepreneurial Spirit and Jesuit Philosophy
©by Leo Adam Biga
Enterprising Spirit Animates the Creighton Story
Creighton University was founded in 1878 thanks to a confluence of figures whose pioneering, entrepreneurial, for-the-greater-good spirit established a caring, comprehensive academic institution on the Great Plains.
As Creighton has grown, so has the city it is situated in, Omaha, Nebraska. The Jesuit school and campus provide an anchor in the north downtown district. Graduates of Creighton’s professional schools and colleges of law, medicine, dentistry, pharmacy, nursing, and business, for example, are recognized leaders in their fields. Creighton is lauded for being a good neighbor and a vital asset to the community.
The university makes contributions to many quality of life areas and some of the most visible are made by the Creighton University Medical Center, which combines teaching, diagnosis, and treatment in a real-life, critical care setting.
Community service is a vital facet of the Creighton experience. Students, faculty, and staff donate time and talent through health care and legal aid clinics. Service-learning efforts address myriad needs at home, around the nation, on Native American reservations, and in the Dominican Republic, where Creighton maintains an Institute for Latin American Concern mission.
Community collaboration and partnerships are other dimensions of Creighton’s outreach. The Werner Institute is a model initiative for negotiation and conflict resolution in the conduct of business, in relationships within and among organizations and communities, in the workplace, and in health care settings.
The Halo Institute is a collaborative that provides incubator space and professional consultation for emerging start-up businesses with a social or bioscience entrepreneurial bent. Halo is located in a complex of buildings in Omaha’s Old Market, a historic district whose warehouses were home to the city’s wholesale produce and outfitting businesses. Creighton University’s founders, brothers Edward and John Creighton, did business out of the very 19th century structure that Halo occupies today.
Creightons Set a Precedent for Being Entrepreneurial and Community-Minded
It is only fitting that the university retain a tangible connection to the Creightons, as the family’s lives and careers embodied the same principles that underscore the institution’s core mission and the way in which it’s carried out.
Edward and John Creighton were business magnates and devout Catholics from the East who settled in Omaha in the years immediately prior to the Civil War. The Creightons amassed a fortune through various business interests and invested significant portions of that wealth into bettering the community through charitable support.
Builder, developer, and visionary Edward Creighton, the older of the two, got in on the ground floor of the burgeoning telegraph and railroad industries. He and his companies played a major role in supplying and constructing the transcontinental lines and rails that grew America’s communication and transportation networks.
Edward’s vast commercial empire was also built on bank, mine, cattle, and land holdings. His many business partners included fellow movers-and-shakers in the development of Omaha and in the settling of the West. Concurrent with Edward’s capitalist impulses was a desire to give back. It had long been his wish to form a Catholic school that prepared young people through a quality, values-based education program. After Edward’s death, his widow Mary Lucretia Creighton, and his younger brother John, a successful entrepreneur in his own right, carried out his wishes by founding Creighton University, which was originally called Creighton College.
Respected for their expertise as educators and for the rigorous morals and ethics-based course of study they administer, the Society of Jesus was given rein over the university. The Jesuits have continued guiding Creighton throughout its existence.
That same early spirit of aspiration, invention, and service is still imbued in Creighton more than a century later. Consistently rated one of the top institutions of higher learning in the Midwest, Creighton is rooted in its Catholic and Jesuit identity and mission of educating the whole person and leaving the world a better place. Creighton graduates are prepared to lead purpose-driven lives and careers.
College of Business Reflects the Creighton Legacy and the Jesuit Tradition
This mission extends to the university’s College of Business, founded in 1920 as the College of Commerce. Guided by the school’s Jesuit heritage, Through its highly respected undergraduate and graduate level programs he College of Business forms leaders who promote justice and use their business knowledge to improve the world.
Michael Jung, Chief Operating Officer and Vice President of Cantera Partners, has used his MBA from Creighton to assist nonprofits develop public-private partnerships aimed at building economic development and sustainability in emerging and Third World nations.
“It is rewarding work, not only financially but from seeing the difference these programs can make in the world,” says Jung. “Some of the work that I have been involved in is feeding children in Afghanistan. We were feeding 75,000 school kids on a daily basis for five years. Just seeing the impact that can have on those children, mothers, families is very rewarding. I like being part of work that is actually making a difference with those not as fortunate as us here in the United States.”
The Creighton College of Business advances values-centered conduct through its courses as well as through its Academic Integrity Policy, Dean’s Honor Roll for Social Responsibility, Executive Partners Program, Anna Tyler Waite Center for Leadership, Leadership Conversations series, and other programs.
The business college is a founding member and active participant in the Greater Omaha Business Ethics Alliance. This partnership with the Omaha Chamber of Commerce and the Better Business Bureau advocates ethics in business.
Creighton MBA graduate Laura Larson is associate director of the Business Ethics Alliance.
“I think Creighton’s Jesuit focus prepared me so well for my job now in the business ethics industry,” says Larson. “I saw a focus in my classes on looking out for each person individually, the good of every person, taking the time to think about how a decision affects all stakeholders involved.
“Values have always been very important to me and acting morally and ethically has always been very important to me. When I came to Creighton and got the opportunity to work with the Business Alliance it really was a dream job to me because I’m making a difference in Omaha organizations every day. I’m bringing knowledge, skills, and resources involving ethics that organizations may not already have. I feel like I have a dream job just because I get to help others. “
Pat Lazure is president of World Interactive Group, an Omaha World-Herald company. He founded a hyper-local Web platform, WikiCity, whose breakout success led the Omaha World-Herald Co. to buy it and bring him into the fold.
Holder of a Creighton MBA, Lazure appreciates the solid foundation he received in ethical business practices during his Creighton graduate studies.
“Business ethics is doing the right thing, sometimes even when it is uncomfortable to do,” Lazure says, “and in my education at Creighton business ethics was just a common ingredient, categorically, in every class I attended. It was just engrained in you. I think a Creighton graduate is conditioned to take that moral compass into their career.
“The Jesuits have always engrained being men and women for others. In a business career especially I think you can fall into a trap of being self serving, of only looking at what can I do to climb that corporate ladder. Or what can I do to promote my own stock. Or how can I cut corners. I think the Jesuit way instills in people a focus of being that man or woman for others, and seeing the broader landscape of things. Perhaps that’s through philanthropy or community service. Whatever it may be, it’s commingling the philanthropic aspects of life with the drive to turn a profit.”
Imagination, Innovation, Integrity Find a Home at Creighton
The College’s Social Entrepreneurship and Bioscience Entrepreneurship programs emphasize business models that feature sustainable new practices and technologies that can positively impact society and community.
Omaha native Sameer Bhatia graduated from medical school in India and then earned his MBA from Creighton’s Bioscience Entrepreneurship Program. That experience led him to the Halo Institute, where his start-up business, Guru Instruments, found a nurturing space. Guru is focused on designing and marketing tools for medical professionals that improve surgical and other procedures, thereby increasing efficiency and reducing costs. Bhatia dreams of automated devices that can serve as “virtual physicians” in patients’ own homes or in nursing homes by feeding data to doctors’ offices to help inform diagnostic or treatment options.
Creighton Entrepreneurship Program director Ann York says Bhatia fits the model of a socially conscious entrepreneur who is not only motivated to succeed with products that have a humanitarian utility but who will likely “give back.”
For York there is a clear throughline from what the Creighton brothers did as early social entrepreneurs and the way Creighton University graduates learn to apply social entrepreneurship today. She says the principles and lessons of social entrepreneurship taught at Creighton dovetail with those of the Jesuit tradition and its challenge to students to be stewards of society.
“Given the mission and the values of our university as a Jesuit institution it makes perfect sense that social entrepreneurship would capture the hearts and minds of our students,” says York.
She cannot help but see the connection between the way Edward Creighton conducted business and the way Creighton students and graduates learn to engage with each other and with community.
“The older brother, Edward, was sort of a maverick,” says York, “but he was very into social causes. He was very concerned about Native American rights and education and respecting the integrity of the Native American people. In working on the railroad routes and telegraph lines, negotiations with Native Americans occurred all along the way and he was very concerned about some of the things he saw going on and actually was pretty outspoken about it. He was also an abolitionist, and pretty vocal about that, too. That’s very socially conscious.
“Entrepreneurs are the most socially conscious of all business people. Entrepreneurs who make money often want to give something back to the community that helped them grow and flourish, and the Creightons were very much that type of family.”
York also sees a parallel between the technological pursuits of the Creightons and the university’s bioscience entrepreneurship efforts. Just as that pioneering family helped to advance rapid communication through the telegraph and to further mass
transportation through the railroad, the school’s entrepreneurial success stories are forging new frontiers of their own.
“I think the Creightons would embrace very much what we’re doing in the biosciences,” York says, “because I think they would recognize it as an emerging industry like the ones they were involved and they would see the potential for future entrepreneurs like themselves.”
Nurturing Creatives and Leaders
After experiencing success with its undergraduate Bioscience Entrepreneurship program, Creighton has developed a professional science master’s program in Bioscience Management. College of Business Dean Anthony Hendrickson says the emphasis in this graduate-level program “is really the management of that bioscience innovation process — the research and development.”
The Halo Institute is a supportive proving ground for social and bioscience entrepreneurial business models generated by Creighton students and faculty, although the incubator is open to applicants outside the Creighton community as well.
“The distinguishing thing about our Halo business incubator is that it is tied to our Jesuit mission,” says Hendrickson. “When as a board we look at different businesses the first question we ask ourselves is, ‘Relative to this service or product, what is its impact on society?’ Not its money making potential, but its impact on society. We consider that first and then after addressing whether it’s a good thing for society, we look at its business viability aspects, which is a different orientation. Most business institutions don’t do that because of their secular focus on business viability and profit potential. Most organizations ranking those things wouldn’t necessarily look at that social impact issue first.”
Halo Institute chair Roger Fransecky says participants in the incubator benefit from “the sponsorship, direction, and guidance of a values-based staff, and it’s all a reflection of what Creighton is about as an institution.”
Fransecky has an interesting perspective on the principled way Creighton approaches business precepts. Founder/CEO of the global leadership firm, Apogee Group, he serves on the College of Business advisory board and teaches a special course in personal leadership in the Creighton MBA program.
“I share deeply the values that Creighton espouses,” says Fransecky. “My students are doctors, lawyers, dentists, bankers, accountants, business people, and the common denominator is — they’re in this program not simply to get an MBA, they’re in this program to find work with meaning and to then link that work to the larger values of their lives. I’ve been very touched and moved by these grownups — they’re really smart and they care a lot. The thing that links them together is their aspirations and their values.
“I’ve taught at New York University and UCLA and Princeton and a lot of other places, and these (Creighton) students are very unique in my experience.”
ESPN reporter Paula Lavigne, who does enterprise piece’s for the cable sports network’s investigative “Outside the Lines” series, was a college graduate and working journalist when she decided to enhance her marketable skills. She decided to pursue a master of business administration degree and after considering several graduate schools she opted for Creighton’s MBA program.
“I chose Creighton because it has a wonderful reputation,” says Lavigne. “I appreciated the values it disposes. It was the Creighton faculty that really won me over. It was a wonderful blend of experienced faculty leading a discussion of people from all different backgrounds and engaged in really thought-provoking material.
“I feel like since I’ve gotten my MBA from Creighton I am more confident in my job and in the ideas I come up with. I feel that my MBA has really given me skills as a leader as well as a sense of credibility and business savvy I didn’t have before.”
Lavigne says she struggled with leadership until a breakthrough at Creighton.
“I think one of the most powerful moments from my Creighton experience was a personal leadership class I took. The professor really encouraged us to bring forth a lot of things from our past that were uncomfortable. By doing that it allowed me to see what I had been doing wrong as a leader and what strengths I could pull from to be a better leader going forward. It felt like a very cleansing moment for me.”
She says she learned leadership “is not just about numbers and board meetings, it’s really about people and it’s about your individual skills. This class really helped me come to terms with a lot of that. ” She says she now practices leadership on the job and as a presenter of workshops and training seminars for other reporters.
A Moral Compass
In addition to honing her leadership skills, Paula Lavigne says Creighton’s MBA program gave her a new, healthier perspective of business.
“Before I started the MBA program at Creighton I had a pretty cynical view of business, especially big business not really having much respect for business ethics or morality or social justice. In my view those values really didn’t have a role in the business community. My MBA classes at Creighton taught me that’s not really true. Professors were very good about incorporating that sense of justice, ethics, and morality into business, and really teaching us as students that there is a role for that. It is not just a dog eat dog world.
“I mean there is definitely a role in business to follow a moral compass of sorts and still be successful. I think that really plays into those Jesuit values, and I know that that sense of the Golden Rule is not just for Sunday school, but it’s for the boardroom as well. Our professors instilled in us that you don’t just have to run over everyone, you can respect your competition, you can respect your customers, and at the end of the day you can still profit from the bottom line.”
Creighton business professor and Robert Daugherty Chair in Management Robert Moorman says the College of Business encourages students not to be satisfied with the status quo. He says students are challenged to look beyond merely making a profit or returning a dividend to shareholders by asking questions that go deeper than bottom line numbers. He says students are trained to look at larger considerations; What’s next? What else is there to do? How are you going to use shareholder value to drive changes in the world toward justice, toward the improvement of society for the many?
“It’s that sense of responsibility to take one more step,” says Moorman. “Gathering the knowledge is a necessary important first step. Using the knowledge completes the circle. So I think this is a place where we try to ask the question, How are you going to use the knowledge, what are you going to do with it? Leadership is the method, the lever or the device that links knowledge to the outcomes we wish to see.
“I often say to students, ‘We want you to take ethics classes and really think about the ethics side of it, because we want you to be leaders who influence the world.’”
Moorman says that if students are going to be successful entrepreneurs they must know finance, marketing, strategy, and underlining business principles. Just as they must have a complete grasp of such business models, he says if f they are to be socially responsible entrepreneurs they must know and apply sound ethics. It’s this holistic approach to doing business, he says, that differentiates Creighton’s focus.
“Everything is kind of tied together that way,” he says. “I think the entrepreneurship major is really about fostering a drive towards innovation that makes a difference for society.”
Hendrickson sees plenty of evidence that Creighton business graduates implement the social consciousness taught in school in their own careers.
“It seems like there’s a number of Creighton grads that embrace this idea of social entrepreneurship, mostly because that’s the ethos from which they spring,” he says.
That ethos is one embodied by the Jesuit philosophy, past and present, and it’s certainly an ethos the Creighton family manifested.
Building on a Foundation of Serving the Greater Good
According to Creighton archivist David Crawford the Creightons were visionaries who saw the need for quality higher education that was broad in scope, yet specialized. The family’s philanthropy made possible the addition of the schools of medicine, law, pharmacy, and significantly, business. He says Creighton University added the then-School of Commerce at a time when there was growing recognition of the need for “scientific training” in business administration.
Whether donating the money to establish Creighton University or providing funds to build out the campus, including St. John’s Church, or financing the creation of professional schools, or supporting St. Joseph Hospital, Crawford says “the Creightons acted out of “a sense of responsibility” to serve their community and faith.
“Through a lot of their charitable works the Creightons took care of a number of voids in Omaha and Nebraska. I think they just saw this as part of giving back to the community.”
Crawford says this outward focus still resonates today with the social justice and community service work that Creighton students, faculty, and staff do in accordance with the school’s Jesuit mission.
“You see a strong sense that that’s what you do here — that’s the norm, and I think that really ties directly back to the Creightons. The commitment to putting a school here was part of a larger commitment. The leadership role of the Creighton family was very much in that mode of noblesse oblige (nobility obliges) — of feeling a responsibility to people in the area,” says Crawford. “There was a sense of, We’ve been blessed, there’s a lot of people in our community who are less fortunate, and we need to take care of them.”
Omaha is well known for its generous business and entrepreneurial sector and Creighton College of Business graduates are among the major players who make community service a priority here and wherever they live.
Laura Larson of the Greater Omaha Business Ethics Alliance credits Creighton University with nurturing a focus on others.
“Something that was really emphasized at Creighton was giving back to the community,” she says. “One way Creighton helped me to grow was that it really gave me the opportunity to make a difference in the MBA program. When I had an idea for a project I’d go to a faculty member to talk about it, and they were completely open to hear what I had to say and they gave me the tools necessary to implement the project. I was able to start a graduate student association and plan the first hooding ceremony for graduate business students.”
“After I was done with my MBA I got involved with a mentoring program in the Omaha area, so I now mentor a group of four to six kids twice a month. Serving others is something I was always very passionate about. It is something that has been instilled in me from a young age and Creighton emphasized it as well as I went through the program. “
Robert Moorman says the example of the Creightons and university graduates giving back demonstrates how trailblazers can assert leadership that goes beyond selfish business interests to serve much wider community and societal interests.
“It’s really about the drive that prompted the Creightons to explore new territories, new business ideas, new endeavors and not stop at perhaps a simple way station and say, I am successful now, that’s good enough, and I’m resting on my laurels. It’s about a very forward leaning entrepreneurial notion,” says Moorman, “and at least being comfortable with accepting the mantle of responsibility that comes with opportunity.
“Responsibility comes with those benefits. Leadership is the way in which influence is exercised. At the end of the day it’s all about exercising influence over the actions and views of other folks, and the Creighton brothers did that, the Creighton wives did that, and that I think is the connection we want to have to that legacy. It’s the what’s next — what else are you going to do now? outlook.”
An Unbroken Chain of Ingenuity and Inspiration
The holistic approach the Creightons modeled has remained a constant at the university and in its business college, whose graduates cultivate a sense of responsibility and concern they carry with them, paying it forward in their personal and professional lives.
“Getting my MBA at Creighton has made me more of a whole person,” says ESPN’s Paula Lavigne. “It has made me a better contributor in the workplace. It has made me a better leader. It has given me opportunities at ESPN and I believe it has opened up my opportunities for the long term as well regardless of what I do.
“One of the things we learned in our leadership classes was the importance of being authentic. You can’t be authentic if you have one face at work and a different one at home and a different face in your spiritual life. You have to make sure the person you are at work is true to the person you are at home because that makes you a better leader. As long as you’re being authentic to yourself, you can be a better person, you can be a better leader with your coworkers, with your supervisors, and the customers that you deal with.”
Balance, congruence, integrity, innovation, integration, service. These qualities have been a hallmark of the Creighton experience since its start. They remain a cornerstone of the values taught there today.
The enterprising and philanthropic spirit of the school’s founders has been taken up year after year, generation after generation by new mavericks animated with the same desire to achieve and lead.
Like the Creightons who began it all, the university continues producing men and women of substance, vision, and conscience who succeed in business and in life not in spite of their compassion and generosity but because of it.
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