I can’t speak for my colleagues but for this journalist anyway it’s fun to write about other journalists, particularly if the person has enjoyed a rich career in the field we share. The subject of this New Horizons profile, Bob Hoig, has definitely seen a thing or two in a 56 year career that progressed from copy boy to reporter to editor to publisher. He’s best known today as publisher of the Midlands Business Journal but he had some intriguing newspapering adventures before he launched that publication in 1975. I’ve had the pleasure of profiling many fascinating folks in the field, including Don Chapman, Warren Francke, Bill Ramsey, Howard Rosenberg, John Hlavacek, Rudy Smith, Don Doll, and Howard Silber. You can fnd my stories about them on this blog. I now add Bob Hoig to the list.
Bob Hoig’s Unintended Entree into Journalism is Six Decades Strong Now
©by Leo Adam Biga
Soon to appear in the New Horizons
Midlands Business Journal publisher Bob Hoig has often wondered how his life might have turned out had his curiosity not gotten the better of him one fateful day in 1957.
He was a young man recently arrived in New York City after years pining to go there, He was born in rural Kansas and grew up in Pueblo and Colorado Springs, Colorado but he sensed he was meant for bigger things.
“I just had wanted to be there. It was a city that always intrigued me. It had a mystique. I fancied myself a poet at the time. My reading preferences in literature have always tended toward writers who had a lot to say about New York City. That would include F. Scott Fitzgerald. John O’Hara, who was a real favorite of mine, and Ernest Hemingway.”
Hoig actually met the iconic Hemingway in an old German bar in New York.
Rich in words but poor in dollars, Hoig’s Big Apple sojourn was beginning to seem more folly than destiny. Then something happened that changed the course of his life.
“I was out of work, I didn’t have a lot of money, and I was walking down 42nd Street, just past 3rd Avenue, towards 2nd and the East River and the United Nations Building, when my peripheral vision caught the lobby of a building. Inside the lobby was a giant globe of the Earth, roughly 8 or 10 feet high, revolving around. I was just interested, so I walked in. I didn’t know what was going on there.
“There were a lot of brass gauges like you might think of as nautical or aeronautical. There was a guard by the elevator and I said, ‘What building is this? and he said, ‘Why, it’s the New York Daily News.’ Well, I needed a job and so I just asked, ‘Are they hiring?’ He said, ‘It beats me, why don’t you go up and talk to personnel?’ So I did that and the next thing I knew I’d been hired, with no particular qualifications, as a copy boy.”
That mere chance encounter turned into a career 56 years old and counting. He was a reporter for the Miami News, the UPI and the Omaha World-Herald and the managing editor of the Omaha Sun Newspapers and the Douglas County Gazette before founding the MBJ. He still can’t get over how his life in the Fourth Estate began in such an off-handed way.
“I had very little college, one year at the University of Colorado before I dropped out and I had no particular reference to journalism at all.”
He briefly worked in accounting. He’d sold shoes in the basement of Ben Simon department store. But he was restless for something more adventurous. Then he struck out for New York. He was nearly flat broke when he got on with the big city newspaper despite a lick of experience. He was 24, clueless about the world he was about to enter, but soon found himself in a “rich stew” of people and places that spurred him on.
All these years later he recalls the job of Daily News copy boy “a supreme experience,” adding, “The main thing that made it a great experience is that it offered many avenues toward advancing in he trade of journalism.” Being in the newspaper game in New York put one right in the mix of things in the most exciting metropolis in the world. And if one showed a spark of initiative and promise, as he did, opportunities availed themselves.
“That set me up for everything that came after. I was ambitious and ambitious people in New York are always rewarded. I was just ready to do anything. I guess I displayed a little bit of panache in the way I approached things and I was soon made assistant head copy boy. I know that’s not much of a title but it opened doors. It meant I handed out the other copy boys’ assignments, which gave me the pick of the best for myself. That included going to to Yankee Stadium and sitting in the press box just above the dugout when legends like Yogi Berra, Roger Maris and Mickey Mantle were trouping out to the plate and back.
“It was not totally glorious because after two innings I had to take the photographer’s film and get out of the stadium, race to the subway and rush the photos back to the Daily News office in time to make the Bulldog edition.”
His entree to the Who’s-Who of New York sports figures didn’t end there.
“That experience had parallels in every sport,” he says. “I was on the sidelines for the New York Giant games on Sunday when Kyle Rote, Roosevelt Grier, Frank Gifford and other legends of Giant football were playing. I got to charge up and down the sidelines with the photographer (until the end of the first quarter when Hoig had to high-tail it back to the office with the film). I got to go to the races at Belmont. Once again, that same drill – after the Daily Double I had to rush the film back to the office.”
It was a fertile training ground, especially for anyone with aspirations.
Hoig says, “That was a great way to get into it and build up a little bit of knowledge and sophistication to life in Manhattan. The main way it helped breaking into the newspaper business as a writer was that I got to work on Sunday features. What it amounted to was working with some of the legends of New York city journalism and having the benefit of them critiquing my work and being a little bit patient with me. They weren’t totally patient with the copy boys if they showed no spunk but if you did they would work with you. And I got to have bylines in the paper as a result.”
For a journalist, getting a byline is like your name appearing on a theater marquee. It’s your chance to puff out your chest and bask in the spotlight. Hoig took full advantage.
“There was a lot of glory in that kind of byline, for this reason: the stories appeared in the zoned editions of the Sunday edition and for instance my work would appear in the Manhattan Bronx section but there was also a Brooklyn, Queens, Staten Island, so forth. And the good thing about that was those sections wrapped around the whole newspaper, so on Sunday if you were lucky enough to get a front page byline in the Manhattan Bronx section there your name was staring up from every New York newsstand. So you can bet that any girlfriend I was wining and dining at the time I made sure we walked past that Sunday stand and I’d say, ‘Oh look…’”
The ethos of the times found Hoig following the newspaper pack to the bars, where drinking and swapping stories through the night was routine.
He positively subscribes to the sentiment that if you can make it in New York you can make it anywhere. “Yeah, it’s true because it tees you up. For one thing you’re used to some of the more dire circumstances. A lot of them required you to have your wits about you and to sort of be as much as actor as a reporter.”
Working at the News offered other advantages, too.
“The News was a totally Irish dominated newspaper. it was quite a place to be in my day by the way because some of the absolute legends of the New York scene were actually there then. For instance, Ed Sullivan still had a desk. He was just breaking into television. He’d been a columnist for years. If I had a tip I would try to feed it to his column. Paul Gallico was not only a top sports editor he was famous around the desk for getting knocked out by Jack Dempsey. He was also a great short story writer who won the O’Henry Award. Harry Nichols was a big-time city editor. A tough, no-nonsense kind of guy. He was a legend.”
Hoig also got his feet wet in live TV.
“The News not long before had started a television station, WPIX, which was also in the building, and I got the chance to write the most basic kind of copy for the news scripts – death, weather, anything very routine. That opened the door to some other sophistications that the average kid working in Grand Island or Kearney wouldn’t find at the introductory level.”
He was only in New York about two years when he left for Neb., where he had family. He’d spent time visiting relatives in the state as a youth. “The Hoigs got out here about 1895 around Beatrice and Wymore. My dad had deep roots with the old Cooper Foundation theaters. I returned to Lincoln, Neb. on the advice of one of the ‘lobster’ city editors of the New York Daily News. That’s the editor who comes on at midnight and works until 8 in the morning. He became a friend of mine.”
Hoig was itching to do crime reporting but as a copy boy it would have taken him longer than he cared to wait before he got his opportunity to cover that beat.
“My friend felt I had enough talent that I needed to get out and get right into the mainstream of what i was interested in, which was crime writing. Now you could go that route with the Daily News but they rarely if ever hired from the outside and you had to work up from a copy boy through junior assistant and that kind of thing, and the waiting period could be fantastic. For instance, Jimmy Cannon, who’s a legend in sportswriting, was a copy boy for seven years on the Daily News. The man who at the time was the travel editor had been a copy boy for 13 years.
“There were all kinds of names in New York City who had followed that route. This editor thought I would benefit by getting out and getting a job. It worked out that I did get a chance to work in Lincoln covering police and fire in the period when Charles Starkweather had been brought to trial and was being executed. At the time it was the Lincoln Journal-Star, but I worked for the Journal, which was the afternoon paper.”
Hoig wound up in Omaha, first on the United Press International desk and then as an Omaha World-Herald newsroom staffer, but not by way of Lincoln as you might expect, rather by way of Miami and Chicago of all places. His wanderlust called again.
“That was kind of a circuitous route,” he notes. “After I cut my teeth on police reporting, doing a lot of it in Lincoln, I felt the same lure to Miami that I did to New York. I went to Miami and after being rejected at the Miami Herald by the then-assistant managing editor, Harold “Al” Neuharth, who went on found USA Today, I wound up working for in my opinion the greatest newspaper in all of Florida and the South at the time as a young crime reporter, the old Miami News. It was a real blood and guts paper. It was edited again by a legend in newspapering down there.
“It was a great place to be and right off the bat they assigned me to the sheriff’s office and so many good stories would come out of there.”
Organized crime was well entrenched in the city, as was rampant police corruption, and one assignment required him to “go up to a known Mafia family head and ask, ‘How do you feel about your son being shot-gunned to death?’ When you’re in a crazy situation like that you gotta just quick think and get out. “
He enjoyed being in the thick of the action of a cosmopolitan city built on tourism and graft. It was a vital place and time where the news never quit.
“I had a chance to really move along there,” says Hoig. “I cultivated a friend who was probably my closest colleague on the Miami News. He was an old-timer who had worked on the war desk during World War II in New York for United Press. I loved the job at the Miami News but I didn’t like Florida and neither did my then-wife, and at that time she was my new wife. We didn’t like the heat, so we decided to go north.
“When Bill Tucker, this friend of mine, heard we were going north he said, ‘Well, I hate to see you leave but as long as you’re going I’ll give you a reference to the man who’s the division news manager for United Press International in Chicago. I interviewed with him, I was hired and I had (incidentally) some Neb. roots but they just happened to send me to Omaha. That’s how I wound up in Omaha.”
UPI was still a player among wire services in the 1960s.
“We were totally rivals with the Associated Press. We had more radio and TV clients in Neb. than AP did. AP was ahead of us in newspapers. But we shared all the biggies, like we were both in the World-Herald, the Lincoln Journal-Star, and their editors played that very cleverly because they would pit us against each other in a competitive way.”
His highlight with UPI came with a bit of newspaper bravado.
“I was sitting in the United Press Bureau one night in the mid-‘60s when a report came in about a shooting in Big Springs. An armed robber had come in the bank, lined up four people on the floor and shot them. Three of them died and one of them survived. So this gunman was on the loose and nobody knows who it was.
‘We got a tip authorities were searching for a Kansas farm boy, Duane Earl Pope. We found out his father had been cruel to him. Duane had recently graduated from McPherson College, where he was a football star. I thought, Who could issue an appeal I could write that would lead Duane to surrender. His father? No. His coach? Maybe. His college president? Yeah. When Pope finally was captured they learned he’d heard that appeal in a hotel room in Las Vegas. He made arrangements to fly back and surrender to the FBI in Kansas City, That was the biggest coup I ever staged and I think there is a classic role in journalism for that sort of thing.”
Duane Earl Pope in custody after turning himself into authorities
He left the Omaha Bureau of UPI after roughly seven years to join the World-Herald. He explains, “I had what seemed like a much better offer at that time from the World-Herald to become a crime and corruption reporter. That was 1969.
“The biggest story I covered up to that point was a banking scandal in Sheldon, Iowa. A spinster named Bernice Geiger was the trusted bookkeeper for the local bank owned by her aging parents and she had embezzled $2 million. So I went up there and every day just as I was getting ready to leave something major developed in the story. All of a sudden reporters from Time, Newsweek, the New York papers and all over the country came flooding in to cover this story.
“It had so many angles that you could write a book about it. It had such human interest, including a possible love angle. A young con man came in and there was suspicion that he helped her spend the money. It turned out she blew the money on the Chicago Commodities Exchange, which is a weird place for a spinster to blow money.”
In 1971 he was the Herald’s nominee for a Pulitzer Prize for a series he did about serial sexualpaths that led to a state law being changed to tighten lax security procedures at the then-Nebraska State Hospital. To get the story Hoig says he “went down to Lincoln and asked a lot of questions.” He explains, “That story was precipitated by a particularly bad actor who was an inmate down there. Staff just let inmates like him wander the grounds. There was no particular supervision and this guy every now and then would just wander off and do his thing. What got him caught is he wandered off to Omaha, where he raped a couple women, and so that set in motion the Herald’s interest in it.”
He remained with the Herald until 1972.
His path to launching the Midlands Business Journal actually began at the end of a brief turn he took as editor of the Douglas County Gazette. “By that time I’d had my fill of crime and corruption and looking under every rock to expose something sinister or wrong or some crime,” he says. “I didn’t want to do that anymore.”
When a Herald column mentioned he was leaving the Gazette, he recalls, “that morning my phone was ringing at a quarter to eight and it was the owner of Rapid Printing, the late Zane Randall, saying, ‘If you’re out of work, come and talk to me.’ So I did and he hired me as general manager of a bunch of suburban shoppers he either owned or printed. I talked Zane into letting me take a shot at founding a business newspaper with somewhat of a unique concept.”
Few people thought the business journal could work.
“This came in the face of many prophecies of doom from people like Jim Ivey at the Herald, so it wasn’t an assured thing. But what I wanted to do was produce a product that would localize and bring close to the community stories of businesses and with a particular angle of success stories. I’ve always been a good salesman and I think I’m a good enough writer and editor that I had the two components you need to start a successful paper, and that’s why I thought it would be successful.
“It was something nobody was doing at the time and that’s what I staked my guess it could be successful on. Zane was backing me in a sense. He didn’t put any money into it but he printed the paper for us and he let us use his composing room and typesetting and so forth. So it was a relatively painless way to try something that worked.”
Hoig and Randall drew up a contract to be half-and-half partners of MBJ at the start but as time went on the enigmatic Randall wanted out.
“Zane was the kind of guy who would just take a chance on anything and he backed newspapers and mailing operations that failed. He had a lot of failures out there with little probes into different aspects of journalism. Of course, he sold (Rapid) out to the Herald for a reputed seven or eight million bucks, so when he scored he scored big. His inclination to back anything is what helped me out in the long run.
“But we were about a year into the MBJ when several relatives he had working for him told him to get out of it.’ I tried to point out to him that we were in the process of being successful and for our humble niche in the community we were being very successful. The ad sales were almost good enough to meet the goals and the subscription sales were renewing at a fantastic 90 percent rate. That usually doesn’t happen.
“Based on all that I said to him, ‘Look ahead one more year and this thing is going to be doing really well.’ I couldn’t talk him out of it, and he said, ‘No, we’re closing it down. I said, ‘Well, how about you name a figure and if I can possibly meet it I’ll sign a note and pay it off? and that’s the way that one went.”
Thirty-eight years later MBJ is still going strong. He attributes its enduring success to his ‘nose for news,” his business sense and his numbers crunching ability.
“I can spot stories or I can cook them up.”
“I know accounting and I keep the books and so every day I know what my cash position is to the penny. Every month I reconcile the bank statements and I do my general ledger entries. I’ve never graduated from that routine and that’s one way to keep your hands on your business and know what’s going on.”
Meeting unforgettable characters and public figures has also come with the territory. A bigger-than-life politico he had occasion to know was the late South Omaha kingpin Gene Mahoney. Hoig recalls a memorable encounter.
“I was walking on South 13th Street when Mahoney in this old beater of a car pulls up and says, ‘Where you going?’ ‘Back to work,’ and he said, ‘Hop in.’ So I got in and asked, ‘Where we going?’ and he said, ‘We’re going on the Polish sausage run.’ He had his car loaded with Polish sausage and other things and good old politician Mahoney was swinging by everybody in South Omaha that he’d found out was either sick or laid off or injured. He was just a master politician that way.
“He was such a powerbroker. I think I’m the last guy to know how great he was. As a powerbroker, maybe not as an individual. He had some sides to him that I don’t think I’d recommend. But as a guy who just controlled everything…”
Once, when Omaha Federation of Labor AFL-CIO president Terry Moore launched into a favorite theme about Mahoney being “all washed up” Hoig set the record straight. “I said, Terry, think about it, where is Mahoney right now? His best friend has just been elected to the U.S. Senate, Ed Zorinsky. His handpicked apparatchik is in the legislature, Bernice Labedz. She’s keeping him totally informed about everything. He’s got a job that has more perks and power than any job in the state as Games and Parks commissioner. He can airplane people out to any lodge, so as a position to collect IOUs you can’t beat that. Plus, he’s got a say in a certain amount of projects that get built.”
Hoig, who closely follows politics and doesn’t exactly pull punches when critiquing politicians, admired Mahoney’s savvy when it came to patronage and influence.
“As a former legislator and someone who’d been across political parties – he switched back and forth from Democrat to Republican to Democrat again – he could talk to anyone. He was a master at doling out favors. He’d get together with Peter Kiewit and Walter Scott on what were their desires and what needed to be done and all of a sudden things got built.”
Hoig has anecdotes about all the big names he’s met, including corporate tycoons Peter Kiewit and V.J. Skutt, then presidential candidate Richard Nixon, then-vice president Lyndon Johnson, not to mention Neb. politicians whose wrath he’s earned. His life is as full as any of theirs though. He toiled for others the first third of his career before striking out on his own and becoming a successful entrepreneur. Besides MBJ he publishes the Lincoln Business Journal and the Omaha Book of Lists. MBJ was the Chamber’s 2002 Golden Spike Award honoree. He’s been recognized by the Greater Omaha Chamber of Commerce (2004) and the Omaha Kiwanis Club (2006) as Entrepreneur of the Year.
“As a unit success our biggest success is our 40 Under 40 program with the Chamber. That, of course, isn’t a paper but it’s a yearly program we started in 2002 during the depths of another bubble recession and it made it’s way through. It’s forged on identifying and honoring 40 professional businessmen and women under the age of 40.”
He’s also the father of three adult children. Long divorced, he’s well into his second marriage with an old friend, Martha, who’s every bit as bit as active as he is. He’s a veteran tennis player and swimmer. He used to ski. Since taking up skiing late in life Martha’s become quite the devotee and continues to enjoy the sport despite some mishaps on the slopes. She’s also an artist with her own downtown studio. Bob says her streaks of “daring-do” and whimsy have led her to stand on her head atop the Olympic Tower in New York and to ride a motorcycle with him. She’s also his faithful flying companion. He only took up flying a decade ago but it’s his main hobby today.
He’s not conceding anything to age as he continues coming to the office every day and living it up away from the office. He says he enjoys “keeping everything in balance now,’”adding, “I like the idea of having the balance. The work, the great relationship with my wife, the flying and the writing – I’m really starting to ramp up my own fiction writing.”
At 80, he still plays tennis and swims. He only gave up skiing three years ago. He works out a few days a week at the gym.
His boundless curiosity invariably leads him to some new passion he takes up with vigor and once he hit upon flying it’s become his main fascination and outlet.
Hoig pilots a Cessna very much like this one
“Almost every decade of my life I’ve turned a corner into something that fascinates me,” he says. “When I was 68 my son and I were in my den playing flight simulator and I was like, ‘This is really interesting and fun, I think I’ll take a (flying) lesson.’ So I went out to get a lesson and just from the first landing of feeling like a big bird, sailing slowly, slowly, now a little faster, and then, whoosh. It just captivated me and that’s all I could think about for a year other than my work.”
He got his private pilot’s license in 2000 and purchased his own Cessna SkyLane in 2003. He earned his instrument rating in 2005. He’s logged 1,700 hours in the air.
He’s proud of his blue and white Cessna he personally selected from the plant. “It’s a beauty. It’s a good one for traveling and my wife and I travel a lot. Any vacation, we fly. That has really kept my spirits and kept me thinking.”
He and Martha love seeing the sights.
“We do travel an awful lot. The most routine trip we make is every year we fly the plane to New York and go to the U.S. Open tennis tournament. That’s in late August-early September. Of late we’ve taken to flying into New England or to upstate New York. In 2011 I flew it up to a place called Plattsburgh, New York just across the lake from Burlington, Vermont. It’s way up there. That was good.
“A couple times a year we fly it up to a place called Rosemary Beach in the Florida Panhandle. Three years ago I flew it all the way down into the Florida Keys, beyond Key Largo. I’ve flown it a lot to my hometown of Colorado Springs.”
He has the chops to fly into airports large and small.
“I really made it my business to learn GPS and that has helped us fly into big airports and feel comfortable doing it in rain, in clouds, and so on.”
Between changeable weather systems and heavy air traffic, he says, “You have to keep your wits about you.”
Sometimes he and Martha just light out on a whim.
“We’ve gotten up on a Saturday morning with no idea of what we’re going to do that day and one of us will say, ‘Hey, it’s a nice day, why don’t we go to Kansas City?, so you jump in the plane and you’re in Kansas City for lunch.”
The couple also travel to Europe with great regularity. They never do tours. Instead they simply “follow the wind,” he says.
Martha, who is a breast cancer survivor, has also been a key cog in his publishing empire as vice-president in charge of marketing. His sister Cindy is vice-president of advertising. And his daughter Andrea once worked for him as well before branching off on her own. Much to his surprise and delight Andrea’s followed his footsteps. She began working for him as a photographer and in 1996 she purchased a fledgling publication he started, Metro Monthly, and she’s since transformed it into Metro Magazine, whose niche is covering the area’s philanthropic scene.
Seeing her blossom into a peer entrepreneur and publisher, he says, gives him “great satisfaction,” adding, “She’s done a terrific job with the magazine that I told her in the beginning, ‘Just forget it, it won’t go,’ so she proved me wrong on that.”
Hoig with his daughter Andrea holding their Faces on the Barroom Floor caricatures
It’s sometimes hard for him to reconcile the rebellious girl who worked for him with the mature woman who is a colleague today.
“When she was a teenager we just didn’t mix at all. We didn’t get along. In the course of maybe working around me a little bit and getting into journalism it turns out of my three children she’s more like the apple that fell closest to the tree. She seems to have an instinctive ability in journalism for some of the things I think are very important. She’s unusually good at detail. She gets along very well with people and unlike me she has a very kind heart. She just empathizes with everybody and for the niche that she’s in that’s really the way to be anyway, but she is like that.”
They’re very different people though. “She is liberal where I’m conservative,” he says. “She doesn’t even read my editorials.” But his admiration for her is complete. “I’m very proud of what she’s accomplished, She’s come so far from where I thought.”
Last fall father and daughter were honored as Faces on the Barroom Floor at the Omaha Press Club.
Over time he’s learned some lessons from her, too, such as giving up control.
“I was the typical entrepreneur in feeling that if I didn’t do it it couldn’t be done right. Everything really important I felt I had to do myself. It’s hard enough to grow a really small business like ours without giving it total attention and I probably lost a lot of good people over the years by not turning enough over to them. But as I’ve gotten older I’ve gotten better at delegating responsibility. I’ve started to turn more over to our editor and to our advertising director and that’s been good.”
As he’s taken more time out for himself, his wife, his family and his passions, he’s found his later years to be the best of his life. He’s far from retired though.
“There’s a saying I heard long ago that work ennobles a person and I find this work very ennobling because it keeps me alive, it keeps me involved and it keeps me thinking. It also keeps people employed.”