Rock photographer Janette Beckman keeps it real;Her hip-hop and biker images are at Carver Bank in Omaha, where she’s doing a Bemis residency
Here’s my Reader (www.thereader.com) cover story on famed rock photographer Janette Beckman, whose images of punk and hip-hop pioneers helped create the iconography around those music genres and the performing artists who drove those early scenes. She’s been visiting Omaha for a residency at the Bemis Center for Contemporary Arts, working on a portrait of the city. An exhibition of her photos of hip-hop pioneers and Harlem bikers is showing at the Carver Bank here through the end of November.
Rock photographer Janette Beckman keeps it real;Her hip-hop and biker images are at Carver Bank in Omaha, where she’s doing a Bemis residency
©by Leo Adam Biga
Now appearing in The Reader (www.thereader.com)
Photographer Janette Beckman made a name for herself in the 1970s and 1980s capturing the punk scene in her native London and the hip-hop scene in her adopted New York City.
Dubbed “the queen of rock photographers,” her images appeared in culture and style magazines here and abroad and adorned album covers for bands as diverse as Salt-N-Pepa and The Police. Weaned on Motown and R & B, this “music lover” was well-suited for what became her photography niche.
She still works with musicians today. She’s developing a book with famed jazz vocalist Jose James about his ascent as an artist.
Her photos of hip-hop pioneers along with pictures of the Harlem biker club Go Hard Boyz comprise the Rebel Culture exhibition at Carver Bank, 2416 Lake Street. Beckman, documenting facets of Omaha and greater Neb. for a Bemis residency, will give a 7 p.m. gallery talk on Friday during the show’s opening. The reception runs from 6 to 8.
The Bemis Center for Contemporary Arts stint is her first residency.
“This is a new experience. It’s very refreshing. It’s kind of nice to get away from your life and open up your mind a little bit,” says Beckman, who describes her aesthetic as falling “between portrait and documentary.” “I truly believe taking a portrait of somebody is a collaboration between you and the person. I really like taking pictures on the street. I don’t want hair stylists and makeup artists. I don’t tell people what to do. I want to document that time and place – that’s really important to me. I want it to be about them and their lives, not about what I think their lives should be.”
Carver features a personal favorite among her work – a 1984 photo of Run DMC shot on location in Hollis, Queens for the British mag Face.
“They were just hanging out on this tree-lined street they lived on. I said, ‘Just stand a little closer,’ and they did. I love this picture because it expresses so much. It’s a real hangout picture and such a symbol of the times, style-wise. The Adidas with no laces, the snapback hats, the gazelle glasses, the track suits. It just expresses so much about that particular moment in time. And I love the dappled light on their faces.”
Run DMC, ©Janette Beckman
Salt-n-Pepa, ©Janette Beckman
She made the first press photo of LL Cool J, complete with him and his iconic boom box. She did the first photo shoot of Salt-N-Pepa while “knocking about” Alphabet City. In L.A. she shot N.W.A. posed around cops in a cruiser just as the group’s “Fuck tha Police” protest song hit.
She says her hip-hop shots “bring up happy memories for people because music is very evocative – it’s just like a little moment in time.”
The early hip-hop movement in America paralleled the punk explosion in England. Both were youthful reactions against oppression. In England – the rigid class system and awful economy. In the U.S. – inner-city poverty, violence and police abuse.
“Punk really gave a voice to kids who never really had a say. Working-class kids and art school kids all sort of banded together and started protesting, basically by being obnoxious and writing punk songs that were kind of like poetry, expressing what their lives were like. There was the shock factor of wearing bondage apparel and trash bags, putting safety pins in their noses. Really giving the finger to Queen and country and all that history. It was like, ‘Fuck you, it’s not that time, we’re fed up and we’re not going to take it anymore.'”
Her introduction to hip-hop came in London at the genre’s inaugural Europe revue tour.
“No one knew what hip-hop was. It was just the most amazing show. It had all the hip-hop disciplines. So much was going on on that stage – the break dancers and the Double Dutch and Fab 5 Freddy, scratching DJs, rapping, graffiti. All happening all at once. It blew me away.
“I met Afrika Bambaataa, who’s pretty much the father of hip-hop.”
Weeks later she visited NYC and “there it all was – the trains covered in graffiti, kids walking around with boom boxes, people selling mix tapes on the street. I got very involved in it.”
“New York was broke. Politically it was a mess. These kids had no future. Hip-hop gave this voice to the voiceless. They were singing ‘The Message’ (by the Furious Five). Where I was living there really were junkies in the alley with a baseball bat. It was no joke. You could see it unfolding in front of you and yet there was this vibrant art scene going on. Graffiti kids stealing paint from stores, breaking into train yards at night and painting trains in the pitch dark to make beautiful art that then traveled like a moving exhibition around New York. It was just fantastic. A real exciting time.”
She got so swept up, she never left. When big money moved in via the major record labels, she says. “everything changed.” She feels hip-hop performers “lost their artistic freedom and that almost punk aesthetic of making it up as you go along because you don’t really know what you’re doing. They were just experimenting. That’s why it was so fresh.” She expected hip-hop would run its course the way punk did. She never imagined it a world-wide phenomenon decades later.
“In the ’90s with Biggie and people like that it got massive. People are rapping in Africa and Australia. Breakancing is bigger than ever now..”
While capturing its roots she didn’t consider hip-hop’s influence then. “I was just in it doing it. I was just riding the wave.”
Portraying folks as she finds them has found her work deemed “too raw, too real, too rough” for high style mags that prefer photo-shopped perfection. “I don’t really believe in stereotypes and I don’t believe in ideals of beauty.” She’s even had editors-publishers complain her work contains too many black people.
Go Hard Boyz biker club pic, ©Janette Beckman
Beckman’s surprised by Omaha’s diversity and intrigued by its contradictions. She’s shot North O barbershops, the downtown Labor Day parade, her first powwow, skateboarders doing tricks at an abandoned building and a South Omaha mural. She’s looking forward to taking pics at a rodeo and ranch.
She came for a site visit in July with one vision in mind and quickly had to shift gears when she began her residency in August.
“I wanted to photograph people on the street in North Omaha and I found there’s nobody on the street, so I had to try to wiggle into the community.”
Her curiosity, chattiness and British accent have given her access to events like the Heavy Rotation black biker club’s annual picnic at Benson Park. That group reminded her of the Ride Hard Boyz she shot last summer in New York.
“I was riding in the flatbed of an F-150 truck driven by one of the guys down this expressway with bikers doing wheelies alongside, All totally illegal. It was the most exciting thing I’ve done in years. Although it’s rebel in a way, the club keeps kids off the street and out of drugs and gangs. They’re the greatest guys – like a big family.”
The end of Sept. she returns to the NewYork “bubble.” An exhibit of her photos that leading artists painted on, JB Mashup, may go to Paris. She’s photographing a saxophonist. Otherwise, she’s taking things as they come.
“I try not to make too many plans because they tend to get diverted.”
Rebel Culture runs through Nov. 29.
View her Omaha and archived work at http://janettebeckman.com/blog.
Next generation of North Omaha leaders eager for change: New crop of leaders emerging to keep momentum going
North Omaha’s prospects are looking up, even as longstanding problems remain a drag on the largely African-American community, and a strong, established leadership base in place is a big part of the optimism for the area’s continued revival. These leaders are in fact driving the change going on. Working side by side or coming up right behind that veteran leadership cohort is a group of emerging leaders looking to put their own stamp on things. The following article for The Reader (www.thereader.com) takes a look at this next generation of North Omaha leaders and their take on opportunities and vehicles for being change agents.
Thomas Warren and Julia Parker
Next generation of North Omaha leaders eager for change: New crop of leaders emerging to keep momentum going
©by Leo Adam Biga
Now appearing in The Reader (www.thereader.com)
If redevelopment plans for northeast Omaha come to full fruition then that long depressed district will see progress at-scale after years of patchwork promises. Old and new leaders from largely African-American North Omaha will be the driving forces for change.
A few years and projects into the 30-year, $1.4 billion North Omaha Revitalization Village Plan, everyone agrees this massive revival is necessary for the area to be on the right side of the tipping point. The plan’s part of a mosaic of efforts addressing educational, economic, health care, housing, employment disparities. Behind these initiatives is a coalition from the private and public sectors working together to apply a focused, holistic approach for making a lasting difference.
Key contributors are African-American leaders who emerged in the last decade to assume top posts in organizations and bodies leading the charge. Empowerment Network Facilitator Willie Barney, Douglas Country Treasurer John Ewing, Urban League of Nebraska Executive Director Thomas Warren and Omaha City Councilman Ben Gray are among the most visible. When they entered the scene they represented a new leadership class but individually and collectively they’ve become its well-established players.
More recently, Neb. State Senator Tanya Cook and Omaha 360 Director Jamie Anders-Kemp joined their ranks. Others, such as North Omaha Development Corporation Executive Director Michael Maroney and former Omaha City Councilwoman and Neb. State Sen. Brenda Council, have been doing this work for decades.
With so much yet to come and on the line, what happens when the current crop of leaders drops away? Who will be the new faces and voices of transformation? Are there clear pathways to leadership? Are there mechanisms to groom new leaders? Is there generational tension between older and younger leaders? What does the next generation want to see happen and where do they see things headed?
Some North Omaha leaders
The Reader asked veteran and emerging players for answers and they said talent is already in place or poised to assume next generation leadership. They express optimism about North O’s direction and a consensus for how to get there. They say leadership also comes in many forms. It’s Sharif Liwaru as executive director of the Malcolm X Memorial Foundation, which he hopes to turn into an international attraction. It’s his artist-educator wife Gabrielle Gaines Liwaru. Together, they’re a dynamic couple focused on community betterment. Union for Contemporary Arts founder-director Brigitte McQueen, Loves Jazz and Arts Center Executive Director Tim Clark and Great Plains Black History Museum Board Chairman Jim Beatty are embedded in the community leading endeavors that are part of North O’s revival.
Seventy-Five North Revitalization Corp. Executive Director Othello Meadows is a more behind-the-scenes leader. His nonprofit has acquired property and finished first-round financing for the Highlander mixed-used project, a key Village Plan component. The project will redevelop 40 acres into mixed income housing, green spaces and on-site support services for “a purpose-built” urban community.
Meadows says the opportunity to “work on a project of this magnitude in a city I care about is a chance of a lifetime.” He’s encouraged by the “burgeoning support for doing significant things in the community.” In his view, the best thing leaders can do is “execute and make projects a reality,” adding, “When things start to happen in a real concrete fashion then you start to peel back some of that hopelessness and woundedness. I think people are really tired of rhetoric, studies and statistics and want to see something come to life.” He says new housing in the Prospect Hill neighborhood is tangible positive activity.
Meadows doesn’t consider himself a traditional leader.
“I think leadership is first and foremost about service and humility. I try to think of myself as somebody who is a vessel for the hopes and desires of this neighborhood. True leadership is service and service for a cause, so if that’s the definition of leadership, then sure, I am one.”
He feels North O’s suffered from expecting leadership to come from charismatic saviors who lead great causes from on high.
“In my mind we have to have a different paradigm for the way we consider leadership. I think it happens on a much smaller scale. I think of people who are leaders on their block, people who serve their community by being good neighbors or citizens. That’s the kind of leadership that’s overlooked. I think it has to shift from we’ve got five or six people we look to for leadership to we’ve got 500 or 600 people who are all active leaders in their own community. It needs to shift to that more grassroots, bottom-up view.”
Where can aspiring North O leaders get their start?
“Wherever you are, lead,” John Ewing says. “Whatever opportunities come, seize them. Schools, places of worship, neighborhood and elected office all offer opportunities if we see the specific opportunity.”
“They need to get in where they fit in and grow from there,” says Dell Gines, senior community development advisor, Omaha Branch at Federal Reserve Bank of Kansas City.
Empowerment Network board member and Douglas County Health Department health educator Aja Anderson says many people lead without recognition but that doesn’t make them any less leaders.
“There are individuals on our streets, in our classrooms, everywhere, every day guiding those around them to some greater destiny or outcome,” Anderson says.
Meadows feels the community has looked too often for leadership to come from outside.
“A community needs to guide its own destiny rather than say, ‘Who’s going to come in from outside and fix this?'”
He applauds the Empowerment Network for “trying to find ways to help people become their own change agents.”
Carver Bank Interim Director JoAnna LeFlore is someone often identified as an emerging leader. She in turn looks to some of her Next Gen colleagues for inspiration.
“I’m very inspired by Brigitte McQueen, Othello Meadows and Sharif Liwaru. They all have managed to chase their dreams, advocate for the well-being of North Omaha and maintain a professional career despite all of the obstacles in their way. You have to have a certain level of hunger in North Omaha in order to survive. What follows that drive is a certain level of humility once you become successful. This is why I look up to them.”
LeFlore is emboldened to continue serving her community by the progress she sees happening.
“I see more creative entrepreneurs and businesses. I see more community-wide events celebrating our heritage. I see more financial support for redevelopment. I feel my part in this is to continue to encourage others who share interest in the growth of North Omaha. I’ve built trusting relationships with people along the way. I am intentional about my commitments because those relationships and the missions are important to me. Simply being a genuine supporter, who also gets her hands dirty, is my biggest contribution.
“Moving forward, I will make an honest effort to offer my expertise to help build communication strategies, offer consultations for grassroots marketing and event planning and be an advocate for positive change. I am also not afraid to speak up about important issues.”
If LeFlore’s a Next Gen leader, then Omaha Small Business Network Executive Director Julia Parker is, too. Parker says, “There is certainly a changing of the guard taking place throughout Omaha and North O is not an exception. Over the next several years, I hope even more young professionals will continue to take high level positions in the community. I see several young leaders picking up the mic.” She’s among the new guard between her OSBN work and the Urban Collaborative: A Commitment to Community group she co-founded that she says “focuses on fostering meaningful conversation around how we can improve our neighborhoods and the entire city.”
Parker left her hometown for a time and she says, “Leaving Omaha changed my perspective and really prompted me to come home with a more critical eye and a yearning for change.”
Like Parker, Othello Meadows left here but moved back when he discerned he could make a “meaningful” impact on a community he found beset by despair. That bleak environment is what’s led many young, gifted and black to leave here. Old-line North O leader Thomas Warren says, “I am concerned about the brain drain we experience in Omaha, particularly of our best and brightest young African-Americans students who leave. We need to create an environment that is welcoming to the next generation where they can thrive and strive to reach their full potential.” Two more entrenched leaders, John Ewing and Douglas County Commissioner Chris Rodgers, are also worried about losing North O’s promising talents. “We have to identify, retain and develop our talent pool in Omaha,” Ewing says.
Omaha Schools Board member Yolanda Williams says leadership doors have not always been open to young transplants like herself – she’s originally from Seattle – who lack built-in influence bases.
“I had to go knock on the door and I knocked and knocked, and then I started banging on the door until my mentor John Ewing and I sat down for lunch and I asked, ‘How do younger leaders get in these positions if you all are holding these positions for years? How do I get into a leadership role if nobody is willing to get out of the way?’ They need to step out of the way so we can move up.
“It’s nothing against our elder leadership because I think they do a great job but they need to reach out and find someone to mentor and groom because if not what happens when they leave those positions?”
Ewing acknowledges “There has been and will always be tension between the generations,” but he adds, “I believe this creative tension is a great thing. It keeps the so-called established leaders from becoming complacent and keeps the emerging leaders hungry for more success as a community. I believe most of the relationships are cordial and productive as well as collaborative. I believe everyone can always do more to listen. I believe the young professional networks are a great avenue. I also believe organizations like the Empowerment Network should reach out to emerging leaders to be inclusive.”
Author, motivational speaker and The Truth Hurts director Tunette Powell says, “It’s really amazing when you get those older leaders on board because they can champion you. They’ve allowed me to speak at so many different places.” Powell senses a change afoot among veteran leaders, “They have held down these neighborhoods for so long and I think they’re slowly handing over and allowing young people to have a platform. i see that bridge.” As a young leader, she says, “it’s not like I want to step on their toes. We need this team. It’s not just going to be one leader, it’s not going to be young versus old, it’s going to be old and young coming together.”
In her own case, Yolanda Williams says she simply wouldn’t be denied, “I got tired of waiting. I was diligent, I was purpose-driven. It was very much networking and being places and getting my name out there. I mean, I was here to stay, you were not just going to get rid of me.”
LeFlore agrees more can be done to let new blood in.
“I think some established leaders are ignoring the young professionals who have potential to do more.”
Despite progress, Powell says “there are not enough young people at the table.” She believes inviting their participation is incumbent on stakeholder organizations. She would also like to see Omaha 360 or another entity develop a formal mentoring program or process for older leaders “to show us that staircase.”
Some older leaders do push younger colleagues to enter the fray.
Shawntal Smith, statewide administrator for Community Services for Lutheran Family Services of Nebraska, says Brenda Council, Willie Barney and Ben Gray are some who’ve nudged her.
“I get lots of encouragement from many inside and outside of North Omaha to serve and it is a good feeling to know people trust you to represent them. It is also a great responsibility.”
Everyone has somebody who prods them along. For Tunette Powell, it’s Center for Holistic Development President-CEO Doris Moore. For Williams, it’s treasurer John Ewing. But at the end of the day anyone who wants to lead has to make it happen. Williams, who won her school board seat in a district-wide election, says she overcame certain disadvantages and a minuscule campaign budget through “conviction and passion,” adding, “The reality is if you want to do something you’ve got to put yourself out there.” She built a coalition of parent and educator constituents working as an artist-in-residence and Partnership 4 Kids resource in schools. Before that, Williams says she made herself known by volunteering. “That started my journey.”
Powell broke through volunteering as well. “I wasn’t from here, nobody knew me, so I volunteered and it’s transformed my life,” says the San Antonio native.
“The best experience, in my opinion, is board service,” OSBN’s Julia Parker says. “Young leaders have a unique opportunity to pull back the curtain and see how an organization actually functions or doesn’t. It’s a high level way to cut your teeth in the social sector.”
JoAnna LeFlore, ©omahamagazine.com
Chris Rodgers, director of community and government relations at Creighton University, agrees: “I think small non-profits looking for active, conscientious board members are a good start. Also volunteering for causes you feel deeply about and taking on some things that stretch you are always good.”
The Urban League’s Thomas Warren says, “We have to encourage the next generation of leaders to invest in their own professional growth and take advantage of leadership development opportunities. They should attend workshops and seminars to enhance their skills or go back to school and pursue advanced degrees. Acquiring credentials ensures you are prepared when opportunities present themselves.”
Gaining experience is vital but a fire-in-the-belly is a must, too. Yolanda Williams says she was driven to serve on the school board because “I felt like I could bring a voice, especially for North Omaha, that hadn’t yet been heard at the table as a younger single parent representing the concerns and struggles of a lot of other parents. And I’m a little bit outspoken I say what I need to say unapoligitically.”
Powell says young leaders like her and Williams have the advantage of “not being far removed from the hard times the people we’re trying to reach are experiencing.” She says she and her peers are the children of the war on drugs and its cycle of broken homes. “That’s a piece of what we are, so we get it. We can reach these young people because our generation reflects theirs. I see myself in so many young people.”
Just a few years ago Powell had quit college, was on food stamps and didn’t know what to do with her life. “People pulled me up, they elevated me, and I have to give that back,” she says. In her work with fatherless girls she says “what I find is you’ve got to meet them where they’re at. As younger leaders we’re not afraid to do that, we’re not afraid to take some risks and do some things differently. We’re seeing we need something fresh. Creativity is huge. When you look at young and old leaders, we all have that same passion, we all want the same thing, but how we go about it is completely different.”
Powell says the African-American Young Professionals group begun by fellow rising young star Symone Sanders is a powerful connecting point where “dynamic people doing great things” find a common ground of interests and a forum to network. “We respect each other because we know we’re all going in that direction of change.”
Sanders, who’s worked with the Empowerment Network and is now communications assistant for Democratic gubernatorial candidate Chuck Hassebrook, says AAYP is designed to give like-minded young professionals an avenue “to come together and get to know one another and to be introduced in those rooms and at those tables” where policy and program decisions get made.
Aja Anderson believes Next Gen leaders “bridge the gap,” saying, “I think this generation of leaders is going to be influential and do exceptionally well at creating unity and collaboration among community leaders and members across generations. We’re fueled with new ideas, creativity and innovation. Having this group of individuals at the table will certainly make some nervous, others excited and re-ignite passion and ideas in our established group.”
County treasure John Ewing sees the benefit of new approaches. “I believe our emerging leaders have an entrepreneurial spirit that will be helpful in building an African-American business class in Omaha.”
While Williams sees things “opening up,” she says, “I think a lot of potential leaders have left here because that opportunity isn’t as open as it should be.”
Enough are staying to make a difference.
“It’s exciting to see people I’ve known a long time staying committed to where we grew up,” 75 North’s Othello Meadows says. “It’s good to see other people who at least for awhile are going to play their role and do their part.”
Shawntal Smith of Lutheran Family Services is bullish on the Next Gen.
“We are starting to come into our own. We are being appointed to boards and accepting high level positions of influence in our companies, firms, agencies and churches. We are highly educated and we are fighting the brain drain that usually takes place when young, gifted minorities leave this city for more diverse cities with better opportunities. We are remaining loyal to Omaha and we are trying to make it better through our visible efforts in the community.
“People are starting to recognize we are dedicated and our opinions, ideas and leadership matter.”
Old and young leaders feel more blacks are needed in policymaking capacities. Rodgers and Anderson are eager to see more representation in legislative chambers and corporate board rooms.
Warren says, “I do feel there needs to be more opportunities in the private sector for emerging leaders who are indigenous to this community.” He feels corporations should do more to identify and develop homegrown talent who are then more likely to stay.
Shawntal Smith describes an added benefit of locally grown leaders.
“North Omahans respect a young professional who grew up in North Omaha and continues to reside in North Omaha and contribute to making it better. Both my husband and I live, shop, work, volunteer and attend church in North Omaha. We believe strongly in the resiliency of our community and we love being a positive addition to North Omaha and leaders for our sons and others to model.”
With leadership comes scrutiny and criticism.
“You have to be willing to take a risk and nobody succeeds without failure along the way to grow from,” Rodgers says. “If you fail, fail quick and recover. Learn from the mistake and don’t make the same mistakes. You have to be comfortable with the fact that not everybody will like you.”
Tunette Powell isn’t afraid to stumble because like her Next Gen peers she’s too busy getting things done.
“As Maya Angelou said, ‘Nothing will work unless you do,’ I want people to say about me, ‘She gave everything she had.'”
Read more of Leo Adam Biga’s work at leoadambiga.wordpress.com.
Aisha’s Adventures: A story of inspiration and transformation; homelessness didn’t stop entrepreneurial missionary Aisha Okudi from pursuing her goals
If you’re looking for a pick-me-up story to lift you out of the self=pity blues or doldrums then you’d be hard-pressed to top the story of Aisha Okudi, an Omaha woman who has not let anything stop her, including homelessness, from pursuing her entrepreneurial missionary purpose and dream. This is my new cover story about her for The Reader (www.thereader.com). I did a previous story about Aisha and her path of inspiration and transformation which you can find on this blog.
Aisha’s Adventures: A story of inspiration and transformation; homelessness didn’t stop entrepreneurial missionary Aisha Okudi from pursuing her goals
Her Sha Luminous by Esha Jewelfire line of beauty products serves African missions dream
©by Leo Adam Biga
Now appearing in The Reader (www.thereader.com)
Entrepreneurial African missionary Aisha Okudi, 37, laid the foundation for her thriving business and ambitious humanitarian work during a period when she and her children were sometimes homeless. She’d been through worse.
Regardless of how bad things have gotten, she’s remained focused on her mission because she considers her story of transformation a testimony to her faith in a Higher Power she serves for the greater good. The Omaha visionary is proud of how far she’s come with her Sha Luminous line of organic shea butter skin rejuvenation and beauty products. Sha Luminous is available at HyVee supermarkets in six states as well as Akins Natural Food Stores, No Name Nutrition, Jane’s Health Market and select salons. She’s working to get in Whole Foods.
She’s humble about her success because she’s following a plan she feels called to. She views everything about her journey, even the dark side, as a conduit for the missionary work that is her real passion.
The base of her hand-crafted products is butter extracted from the shea nut, a natural plant indigenous to the same rural African provinces she serves. After years helping poor African children by sending supplies and making donations, she visited Niger in 2010 through the auspices of the international NGO, Children in Christ. She made connections with villagers, tribal leaders, fellow missionaries, government representatives and American embassy officials. She purchased a missionary house to accommodate more evangelists.
She says she’s tried getting Omaha churches on board with her work but has been rebuked. She suspects being a woman of little means and not having a church or title explains it. Undaunted, she works closely with CIC Niger national director, Festus Haba, who calls her work “a blessing.” In addition to Niger, where she once considered moving, she also visited Togo on that 2010 trip.
She visited Ghana in 2012. She’s returning to Africa in August, this time to Mali. With the help of Haba and CIC she’ll explore growing her business there to create import-export streams. At one time she weighed developing holistic herbal health clinics in West Africa.
“I want to create job opportunities for people because this business is about helping people who come out of poverty just like me.”
She wants more Africans enjoying the fruits of the shea nut grown there by employing locals in its production and sale and by making her products affordable so more locals can enjoy their health benefits.
It’s a far cry from the self-centered, destructive path she was on from the early-1990s through 2004. Growing up in Omaha and Des Moines she long headed for a hard fall. Her family often moved. Finances were always tight. She was a head-strong girl who didn’t listen to her restless mother and alcoholic father. She got in trouble at school.
“There were issues at home. I was always told no coming up and I got sick of hearing that. I felt I was a burden, so I was like, ‘I’m going to get out and get my own stuff.'”
At 15 she left home and began stripping. A year later she got pregnant. She gave birth to the first of her four children at 17.
“I found myself moving around a lot. I really didn’t know what stability was. I never had stability, whether having a stable home or just being stable, period, in life. I was young and doing my thing. My dad walked in the club where I was stripping. My sister told on me.”
The ensuing confrontation only drew her and her parents farther apart.
“I was trying to live that life. I wanted to have whatever I wanted to have. I danced, I sold my body and I made lots of money from it. I did it for about 12 years. I wanted to have it all, but it was not the right way.”
She got caught up in the alcohol, drug abuse and theft that accompany life on the streets.
“I was in and out of prison a lot. I used to steal to make money.”
In 1997 she served time in the Douglas Country Correctional Center for theft by receiving stolen property.
In 2004 she was crying in an Iowa jail cell after her second Operating While Intoxicated offense. Her arrest came after she left the strip club where she performed, bombed out of her head.
“I had to get drunk so I could let these men touch me all night,” says Okudi, who drove her car atop a railroad embankment, straddling the tracks, poised to head for a drop-off that led straight into a river.
That night in jail a decade ago is when it all came to a head. “I just sat there and I thought about my kids and what I just did,” she says. She felt sure she’d messed up one too many times and was going to lose her children and any chance of salvaging her life, “I was crying out and begging to God. I had begged before but this time it was a beg of mercy. I was at my bottom. I surrendered fully.”
To her relief the judge didn’t give her prison time at her sentencing hearing. “I told the judge, ‘I will never do this.’ He said, ‘If I ever see you in my courtroom again it will be the last time.’ I burnt my strip clothes when I got out, and I didn’t turn back. I got myself into treatment.” She’d been in treatment before but “this time,” she says, “it was serious, it wasn’t a game. I enrolled in school.”
Ten years later she has her own business and a higher calling and, she says, “I’m so proud that I write the judge and tell him how I’m doing.” Okudi’s learned how to live a healthy lifestyle and not surround herself with negative influences and enablers.
Her life has turned many more times yet since getting straight and sober. In 2006 she seemingly found her soulmate in George Okudi, an ordained Ugandan minister and award-winning gospel artist. They began a new life in Washington DC and had two children together. Then she discovered he was still married to another woman in Africa. The couple is separated, awaiting a divorce.
She’s learned to forgive, but she’s only human. “Even though I’ve grown sometimes it feels like, When is it going to end? But to much is given, much is required. You’ve just gotta consistently stay on track. No matter what it is, stay focused.”
Even as recently as 2012 and 2013 there were tests and setbacks, including bouts of homelessness. The difference then and now is that when adversity strikes she doesn’t get too high or too low, she doesn’t feel entitled to act out. She claims she experienced an epiphany in which God spoke to her and set her on her Esha Jewelfire mission.
“When I had that vision and dream I was pregnant with my youngest son. I was living with my grandmother. I was newly separated from my husband. I said to my grandmother, ‘I don’t know if I’m going crazy or what, but the Lord said I will build like King Solomon and go and help my people in Africa.'”
Since childhood this Africaphile has expressed a desire to help alleviate poverty overseas. Her visit to Niger and the overwhelming reception she received confirmed she’s meant to serve there.
“It was immediate. I was able to blend in wherever I went. I know that’s where my calling is. I cook African, my children are African, my friends are African. It’s just a natural thing for me.”
She even speaks some native dialects.
She’s long made a habit of sending clothes and other needed items to Africa. But a call to build was something else again.
“Where am I going to get the money from to help these people in Africa?” she asked her grandma. “I didn’t know.”
Then by accident or fate or divine providence a friend introduced her to shea butter, an oil used in countless bath and beauty products. “And that’s how the idea for my business came up,” Okudi says.
Shea is gritty in its natural state and only transforms with love. Sound familiar? “I researched it and found that it moisturizes, it cleanses, it refreshens, it heals, it brightens, it just makes you shine. It’s naturally rich in vitamins A, E and F. So I figured out what I needed to do with it.”
Her experiments led to lightly fragranced shea butter-based products, including lotions, creams and scrubs. She began marketing them.
She gets raw shea in big blocks she breaks down by chopping and melting. She incorporates into her products natural oats and grains as well as fruit and herb oils to lend pleasing textures and scents. The fresh fruit and herbs are pressed by hand. Nothing’s processed. “All this stuff comes from God’s green earth — oils, spices, herbs, organic cane sugar,” she says. Nothing’s written down either. “I have it all in my head. I know every ingredient in everything I make. Everything is made fresh to order and customized. Everything is hand-packaged, too.”
Selling at trade shows, house parties, off the Internet, the small business “started really growing and taking off for me,” she says. With her products now in chain stores, she contracts workers to act as sales demo reps where her products are carried. She also has a contract with a hand-mass manufacturing firm in Nashville, Tenn. She’s in discussions with a majo beauty products manufacturer-distributor.
She says besides her line being “bomb diggity,” retailers and customers alike respond to “the mission purpose behind it,” adding, “It’s purposeful, its meaningful, there’s life to my company.”
Her business has been based at various sites, including the Omaha Small Business Network. Production’s unfolded in her mother’s kitchen, in a friend’s attic, in her house, wherever she can find usable space. “My business is simple, it doesn’t really need a big plant or office.”
Having a store of her own though was a dream. A few years ago “an angel” came into her life in the form of Robert Wolsmann, who within short order of meeting Okudi wrote her a check for $10,000 – as a loan – to help her open her own shop.
Wolsmann is not in the habit of lending such amounts to near total strangers but something in Okudi struck him. Besides, he says, “I could see she needed help. She showed me what she made and I was so impressed I presented her with that money. I couldn’t resist investing.”
“He’s an awesome person,” Aisha says of Wolsmann. “We’ve become great friends.”
She says her dynamic personality attracts people to her. She feels what Wolsmann did is evidence “things work in mysterious ways – you don’t know what’s going to happen, you’ve just got to be prepared.”
Her Organically Sweet Shea Butter Body Butter Store opened in 2010. The labor of love proved star-crossed when after two months her landlord evicted her. Okudi’s opened and closed two more stores to pursue new opportunities .
“Entrepreneurs go where they have to go to get things done.”
Evictions from two rental homes found to be uninhabitable took their toll. “I asked God, “What is going on? Why does this keep happening to me?’ I didn’t have nowhere to go. I was seeing myself back living from place to place like I’ve always been, still trying to take care of my kids and do my business.” Stripping’s fast money lured her back for a short time. She and her kids stayed at the transitional housing program, Restored Hope, but when things didn’t work out there they went back to couch surfing before finding stability at the Salvation Army Shelter.
“It kept me focused on my mission. I’ve been called to be that missionary, so I’m not so upset anymore about why I’ve been bounced around or why things have happened the way they have. There’s a way bigger purpose. If you just be really humble and wait and be patient to see what God’s doing, He’ll turn things around.”
It’s why she no longer dwells on the past or worries about what she doesn’t have right now.
“Nothing matters when it comes to material things. The only thing that matters to me is my health and just doing what I know is right in my heart to do. Even though I lived the way I lived, basically homeless, I realized I am very blessed and I remained grateful.
“God only gives you what you can handle. He obviously knew I was equipped to do it. You just do it, but there’s preparation to everything. Nothing goes to waste. Everything I’ve been through I’ve actually used as a powerful testimony to either encourage someone else or to inspire myself to move forward.”
For the past year she’s earned enough money to find stable living in her own downtown condo.
Often asked to share her story before church congregations and community groups, her message is simple:
“To persevere, period. I don’t care what your situation is you’ve got to keep going. The world doesn’t stop, time doesn’t stop, problems never cease. You have to go through them. I go through my trials and tribulations and I never ask God to remove me out of them because it builds character, strength and perseverance for you to move on. I always tell people, ‘Don’t stop, just keep going.’ The fight is not easy, the fight ain’t no joke, it’s a war, it’s a battle. You’ve got to put full armor on and fight. God don’t have punks in his army.
“You’ve got to be a soldier for everything you put hour hands to.”
She’s aware her success amid myriad struggles inspires others.
“It reminds me who I am and that when I don’t think people are watching me they are. I’ve always been a happy, giving, loving person. Even when going through something, I pick myself up. Even my father said, ‘If you can be changed from where you came from, I know there’s a God.’ Now, he’s stopped drinking. He’s reborn.”
She realizes her own rebirth may be hard for some to swallow. “People who knew me in my past might say, ‘Oh no, not Aisha, with what she used to do?'” She acknowledges she couldn’t transform without help.
“When I got the call to start my business to support the Africa missions I had no business training or education, I just did it. I’ve learned as much as I can from experts and entrepreneurs who’ve already been there and done it. I’ve seen what not to do and what to do. I’ve learned to listen more, to be more patient, to look at all options instead of just what I know, because it’s not about what I know it’s about what I need to know. This has been a very humbling and hard faith thing for me.”
In 2011 she graduated from Creighton University’s Financial Success Program for low income single mothers.
“I learned how to be very resourceful working within my means, how to budget and how to cut out unnecessary costs.”
She was introduced to EcoScents owner Chad Kampschneider, who became a mentor and ended up picking up her product line.
After being accepted to tape an episode of Shark Tank she decided to pass on the opportunity rather than risk gaining partners who would wrest control of her vision.
“I’ve gotten this far with my mission and purpose and I don’t want to get detoured on another path. I figure one day I’ll be a shark myself helping people grow their businesses and realize their dreams. If I continue to follow the path I’ve been following I’ll get there. I see myself global helping in poverty areas through my company.”
She’s determined to complete her mission.
“I just get up knowing I gotta do what I gotta do, and I live one day at a time. I don’t let my financial and emotional path haunt me. There’s nothing you can do but do what you need to do every day and be a part of hope. Too many people are hopeless. There’s no light in them. I’m not about that, I’m about life and living to the fullest and being happy with what I have and where I’m at because I know greatness will come some day for me. I’m a very favored woman in all things I do.
“I haven’t been at a standstill. I’ve come a long way and I continue to grow. I’m still transforming, I’m still moving forward. I still reach out for help in areas I need help in.”
She suspects she’s always had it in her to be the “apostolic entrepreneur” she brands herself today. “Sometimes you don’t discover it until things happen to you. I think I had it but I didn’t embrace it then. I heard so much negative in my life coming up that it turned me away…I said, ‘I’ll show you,’ and I made wrong decisions. What the devil meant for bad, God turned it for good.
“I’m a natural born hustler but I hustle in the right way now.”
This month Okudi will be at select Walmarts and No-Frills stores seeking donations for her African missions.
For more about her products, visit her Facebook page, Sha-Luminous-by-Esha-Jewelfire.
One of Aisha’s many different looks
UNO resident folk hero Dana Elsasser’s softball run coming to an end: Hard-throwing pitcher to leave legacy of overcoming obstacles
No sooner did my profile of University of Nebraska at Omaha softball ace Dana Elsasser get posted and published than she went out and threw three straight shutouts, including a no-hitter, and she’ll go for a fourth in her final home appearance on Wednesday, April 30. Her great run as a collegiate pitcher is fast coming to an end and one has to wonder what might have been if UNO has remained Division II instead of transitioning to Division I during her career. To what heights might she had lead the Mavericks? The transition cost her and her teammates any chance to play in the postseason. The move also made it difficult for UNO to schedule a full slate of regular season games. All of that meant she made many fewer appearances than she would have otherwise. On top of that, upon entering the program she largely had to sit her freshman year behind two returning All-America pitchers. That cost her even more chances. If she’d had those added opportunities her career stats, which are outstanding as is, would be even more impressive. But that’s all beside the point because what makes her folk hero in my mind is how she seemingly came out of nowhere to become the face of a storied program and how she made herself into a great player despire all kinds of challenges that’s she never looked at as obstacles.
UNO resident folk hero Dana Elsasser’s softball run coming to an end
Hard-throwing pitcher to leave legacy of overcoming obstacles
©by Leo Adam Biga
Originally appeared in The Reader (www.thereader.com)
The University of Nebraska at Omaha has a veritable folk-hero in its midst in hard-throwing senior softball ace Dana Elsasser, who’s overcame serious challenges to become a pitching phenom. With her near legendary career fast nearing its end, fans have only a few chances left to catch her in action.
In her No. 1 pitcher role she’ill get the ball at least twice in this weekend’s (April 25-26) three-game home series against Summit League foe IUPUI. She enters the circle for the final time at home versus Drake on April 30. UNO, with an RPI in the 60s, concludes its season May 2-3 at Western Illinois. The team’s guaranteed to finish with a winning record and Elsasser should climb UNO’s career pitching charts.
Entering Tuesday’s doubleheader versus North Dakota she was 21-7 on the year and 65-24 in her career with a lifetime ERA of 1.44.
Though soon exhausting her eligibility, her legend’s sure to grow as a foundational figure in UNO’s transition from Division II to D-I.
Her departure’s coming too soon for head coach Jeanne Scarpello. She’s been enamored with Elsasser’s ability and character since first laying eyes on her in 2010.
“From day one you could tell she’s a different kid – just the drive and what she wanted to do and what she wanted to be. She’s never going to back down from a challenge. She gives 100 percent and expects the rest of us to do the same. She pushes us to be better.”
Scarpello’s admiration only grew upon learning the obstacles Elsasser faced en route to becoming a winner.
“She does have quite a story,” the coach says.
Born “a premie” in San Antonio, Texas to a teenage mother, Dana started life in foster care. After raising kids of their own Rick and Barb Elsasser of Hershey, Neb. were looking to adopt and the white couple got matched with Dana, an African-American, when she was a week old. She became the only black resident of Hershey until the Elsassers adopted more children of color.
Dana was an athletic prodigy, proving a natural at seemingly whatever she tried, including softball, basketball, volleyball and track.
“Dana’s balance, hand-eye coordination and kinesthetic sense have always been exceptional,” says her father, a principal and coach who worked with her on her fundamentals. especially her pitching mechanics. “Every time she was shown a new skill she would master it quickly. She has always hated to lose but she used to become discouraged easily when her team was behind and that affected her play. Experience in athletics has given her the tenacity to fight through disappointment. Her UNO coaches deserve a great deal of credit for instilling a fierce competitive spirit.”
Just as she was turning heads athletically as a teen she developed scoliosis, a severe curvature of the spine. She underwent fusion surgery at the Mayo Clinic. Pieces of her hip bone were fused to her spine with “rods, nuts and bolts to keep everything intact,” Dana says.
“The scoliosis thing was scary. Dana faced it all with great courage and determination,” Rick says.
Once cleared to resume athletics she and her dad left the hospital and drove around until they found a ball diamond and began playing catch.
“I was a little scared I wouldn’t be able to pitch again but I recovered relatively quickly from the back thing and it just gave me fuel to get stronger because I had to work two times as hard to get where other people were. I just did as much as I could. I ran a lot, I did sprints. I was in the weight room. I got really strong. I think strengthening my body is what helped me be prepared for college,” says Dana, who’s known to workout on game days and on off days following games.
“I feel I need to do to get in the mood of It’s go time. Otherwise, I feel tired and sluggish and just not ready to go.”
After opting to specialize in softball her pitching took off under her dad’s tutelage. Her high school didn’t field a team, She made a name for herself out west playing summers with the North Platte Sensations.
Typical of the upbeat Elsasser, she takes in stride everything that’s been put in front of her.
“Honestly, when I was growing up I really didn’t see much of the adversity I overcame as a disadvantage. I haven’t thought of it as things that set me back. When I tell people my story they’re like, ‘Wasn’t it weird being the only black person in town?’ I never thought of it like that. My parents did a really good job of just making things normal for me.”
Rick Elsasser says Dana has an innate sbility to adapt and persevere.
“Dana has always had tremendous resolve. I remember when she was about 5 or 6 years old, I spent about 15 minutes showing her how to shoot a basketball and then left her to practice. I went back outside about two hours later and found her still shooting. I had to make her stop and eat.”
Scarpello long ago gave up trying to get Elsasser to ease off. The coach still smiles at nearly missing on this model student-athlete who outworks everyone. After all, Dana was a-best-kept secret in the sticks, where her exploits four-hours away fell on deaf ears here.
Scarpello first heard of her via a letter Dana wrote her while a senior in high school. Dana mentioned she was (then) 5-foot-4 and threw 65. Scarpello didn’t buy it. She’d never heard of someone so short throwing so hard. It took corroboration from two coaches before she decided to see this little dynamo for herself.
Scarpello and pitching coach Cory Petermann drove to Hastings expecting to see Elsasser pitch in a game only to have it forfeited when the opposing club didn’t show. The coaches had Dana warm up with her father for a private audition. Rick had caught his daughter countless times in the yard of their home sitting on a bucket as she threw from a make-do mound. This was different. The stakes were higher, though that didn’t register with Dana until reminded of it.
“I was really nervous but actually I don’t think I even realized how important it was when they were watching me – that if I do good I’m going to have college paid for,” Dana says. “When I started out I wasn’t throwing my hardest. My dad told me, ‘Get it together, this is your time right here to do it.” Then I knew it was a big deal.'”
With a radar gun trained on her she consistently clocked 65 and Scarpello had seen enough to be convinced.
Rising to the occasion is something Scarpello and Co. have come to rely on from Elsasser, who acknowledges she thrives in such situations.
“I like it when I’m in pressure spots and everyone is looking to me. I just like how my team puts their trust in me and it just motivates me to do better. I like being in charge in that moment.”
Five years since discovering her, Elsasser will leave UNO as one of the storied program’s best pitchers. She’s proven herself against elite competition despite being lightly recruited and not looking the part of a mound master with her lithe frame and diminutive stature. Her long limbs, strong core and compact delivery allow her to average 68 miles an hour on her “go-to” pitch, the drop-ball. She’s hit 70. Her effortless appearing motion, honed over thousands of hours, makes it appear she’s not throwing as hard as she is.
Armed with her heater, a change-up and a rise-ball, plus pin-point control, she has enough stuff to hold her own with the best.
“She is a go-right-at-you kind of kid. She’s not a strikeout pitcher, though she’s getting a lot more strike outs this year, but she really just lets batters put the ball in play and lets the defense work behind her,” Scarpello says. “And she’s a great defender as a pitcher.”
Last year Elsasser one-hit perennial Big 12 power Oklahoma State iand three weeks ago she beat Big 10 heavyweight and in-state rival Nebraska 3-2 in Lincoln. She calls the victory over NU “the greatest moment I’ve ever had.” The win followed UNO coming up short against the Huskers several times and redeemed a 10-0 drubbing at their hands earlier this year that Elsasser blamed on herself.
“I means everything to me. I got that win for my dad. That was our goal when I made my commitment to UNO – beat the Huskers. I told myself I’m not going to let them make a fool of me on the mound again.”
Per usual, her folks were there to cheer her on and as always she heard her dad’s voice above everyone else.
“I could him during that game yelling at me from the stands. I looked up there and I saw him jumping around. It was really emotional.”
Scarpello says Elsasser has shown she “can play with the big dogs,” adding, “She could be playing at any of those programs.”
Elsasser says she and her teammates are often underestimated and use their underdog status as fuel to prove they belong.
“We always hear, ‘Who’s this Omaha team that keeps winning? Who are these people?’ But we know we’re capable of getting it done.”
Overturning doubters seems hard-wired in Elsasser.
She would have been UNO’s ace as a true freshman if not for two returning All-America pitchers. She made the most of her limited opportunities, going 10-1. Her pitching mates got most of the starts based on experience, not talent. She also struggled with illegal pitches due to a habit of lifting her foot off the mound during her delivery. She corrected the problem over the summer and prior to the following season Scarpello handed her “the torch to carry the program.” Elsasser ran with it to become “our identity” but she first had to make a tough decision. UNO went D-I, initiating a transition period that made it ineligible for the postseason. Scarpello gave her players permission to transfer and she feared Elsasser might move on.
“She knew she would not to get to play for championships and that’s what she came here to do,” Scarpello says, “and I knew that bothered her because she wanted to make a mark. We’ve tried in various ways to give her some great opportunities, to challenge her, so she could make her mark and have no regrets she stayed here. Those games against top teams have become a measuring stick for her and for us.”
Elsasser’s sure of her legacy as a program builder but she can’t imagine life without softball.
“What I’m going to miss the most is the relationships and being in the circle. The field feels like home to me. If I come to practice in a bad mood I always leave in a good mood. These girls are my best friends, we do everything together. We’re just like a big family. It’s kind of unsettling to know I won’t have that type of bond and closeness I’ve been used to every day for four years.”
Everyone says she’d make a great coach. “She’s a real student of the game,” says Scarpello, adding, “I’d hire her in a heartbeat.”
“Coaching could be my career,” says Elsasser. She”ll be coaching a younger sister this summer who’s showing great promise as, you guessed it, a pitcher. Clearly, this legacy has legs.
I wrote the following feature and sidebar exploring some trends about the changing face of Neb. and the University of Nebraska at Omaha, my alma mater. Slowly but surely the state and some of its institutions are becoming more diverse. Some of the changes can be readily seen already, others not so much, but in a few decades they will be more obvious. It’s a healthy thing that’s happening, though diversity is still taking far too long to be fully felt and lived and embraced in all quarters, but that’s for another story.
Nebraska’s Changing Face
©by Leo Adam Biga
Nebraska’s “Plain Jane” sameness has long extended to its racial makeup. Diversity hasn’t held much truck here. Even when the foreign-born population was at its peak in the state’s first half century, the newcomers were predominantly of European ancestry.
An African-American migration from the Deep South to Omaha in the early 1900s established the city’s black base. Until a new immigration wave in the 1990s brought an influx of Africans and Latinos-Hispanics to greater Neb., the composite face of this Great Plains state was decidedly monotone.
The perception of Flyover Country as a bastion of white farmers has never been completely accurate. The state’s two largest metropolitan areas, for example, have always boasted some heterogeneity. Urban areas like Omaha and urban institutions such as the University of Nebraska at Omaha express more racial-ethnic diversity because of longstanding minority settlement patterns and the university drawing heavily from the metro.
But it is true Neb.’s minority population has always been among the nation’s smallest, which only supported the stereotype.
Finally, though, its minority numbers are going up and its diversity broadening.
Still, if Nebraskans posed for a group portrait as recently as 1980 more than 9 of every 10 would have beeb white. Only 6 percent identified as African-Americans, Latino-Hispanics, Native Americans or Asians.
The lack of diversity extended virtually everywhere. The largest minority group then, blacks, was highly concentrated in Omaha. Despite slow, steady gains blacks still account for only 13 percent of the city’s population and 4 percent of the state’s population.
But as recently announced by UNO researchers, Neb. is changing and with it the face of the state. A group picture taken today would reveal a noticeable difference compared to a quarter century ago, with whites now accounting for 8 of every 10 residents. Indeed, the state’s minority population has more than doubled the past four decades, with by far the largest increase among Latinos-Hispanics, who now comprise the largest minority segment. Latinos-Hispanics are on a linear growth trajectory. They tend to be young and their women of childbearing age.
Minority growth has been even greater in select communities, such as Lexington, where meat processing attracted newcomers.
Celebrated native son filmmaker Alexander Payne’s new movie “Nebraska” – set and shot primarily in the northeast part of the state – accurately portrays a slice of Neb.’s past and present through a large ensemble of characters, all of whom but two are white. The exceptions are both Hispanic. The Oscar-winning writer-director may next make a partly Spanish-language feature about the impact of the immigrant population on Neb.’s towns and cities.
New UNO Center for Public Affairs Research projections posit that by 2050 the state’s portrait will dramatically change as a result of major demographic trends well under way. Within four decades minorities will account for about 40 percent of the entire population. Nearly a quarter of the projected 2050 population of 2.2 million, or some 500,000, will be Latino-Hispanic.
It’s a sea change for a state whose diversity was traditionally confined to a few enclaves of color. Immigration, migration and natural causes are driving this new minority surge.
Everything is relative though. So while CPAR Research Coordinator David Drzod says, “Our diversity will increase,” he adds, “Neb. is one of the less diverse places countrywide and other states are going to become more diverse as well.”
Still, the snapshot of Neb. is changing due to real demographic shifts with significant longterm consequences. Just as the majority white base is holding static or declining, non-whites are proliferating. The results can be seen in the ever more diverse profiles of some communities, neighborhoods, schools and other settings.
Thus, for the first time in Neb. diversity is becoming more lived reality than aspirational goal.
Economic conditions were the main driver for the sharp rise in Latinos-Hispanics migrating here. Plentiful jobs, a low cost of living, coupled with aggressive industry recruitment, lured people to move here from places with comparatively weak economies, high cost of living and job shortages. Neb. grew its Latino-Hispanic base from points of origin in California, Texas. Mexico, Central America and South America, The state also saw its African and Asian populations increase as refugees from Sudan and Bhutan, for example, resettled here.
Drozd says, “People are not coming as directly for new jobs like in the ’90s when the meat processors were expanding and recruiting. We expect to see some regional migration that Neb. has typically seen from smaller locations to more urban locations that tend to have a diverse pool of job opportunities within various industries.”
While migration has slowed from its peak waves it’s expected to continue in fits and starts. Migration, researchers agree is “a wildcard” that can’t be accurately forecast, but Office of Latino and Latin American Studies Research Associate Lissette Aliaga Linares notes an uptick in Latinos-Hispanics from Arizona, which OLLAS Director Lourdes Gouvia attributes to that state’s anti-immigrant policies.
Drozd says Neb.’s minority experience is consistent with some surrounding states and inconsistent with others.
“We are typical of the Great Plains in that we tend to suffer from outmigration especially of young college-aged whites, which is counteracted by in-migration and increase in the minority population groups. On the other hand Neb. is unique in that we are growing faster in some of our metropolitan areas and not holding our population as well as some of the more rural areas.”
The emergence of more minorities is perhaps most visible in urban inner city public schools, where student enrollment naturally reflects the heavily minority communities these schools serve. Minority enrollment in the Omaha Public Schools stands at 68 percent.
“The diversity of UNO will continue to grow and one only has to look at the demographics in the metro area to understand that traditional middle school and high school students will increasingly be students of color,” says UNO Senior Vice Chancellor for Academic and Student Affairs B.J. Reed.
Some outstate school districts are now majority Latino-Hispanic.
The impact of diversity in this small population state that suffers from brain drain cannot be overstated.
“There’s a large part of Neb. that would be having population decline if it were not for minority growth,” says Drozd. “There’s all sorts of implications with respect to aging, the workforce, health care, education. From a gerontology standpoint you have the possibility of seeing a younger, more diverse working-age population caring for a predominantly white non-Hispanic aging population and will there be any issues associated there. With programs like Social Security you’re going to be relying more and more on an immigrant population to support payments for predominantly white people collecting from the program. So there are potentials for tension there and of course political ramifications and all sorts of factors.”
Gouveia, a sociology professor, reminds that “Latinos are going to imitate some trends of the larger population the more urban and educated they become,” adding. “The more women are able to work outside the home fertility rates will drop and the population will begin to age. It’s the life cycle.”
As minorities grow they become a larger sector of the tax and voting base that elected officials and prospective candidates must recognize.
Drozd says communities must adapt, whether offering English-as-a-Second Language programs or multicultural competency classes, in order to best serve minorities and their particular needs.
As more minorities graduate high school educators and employers hope that many of these college-bound grads and working-age young adults will attend school and find jobs in-state.
“As people have become upwardly mobile in Neb.’s past that has led to outmigration out of the state,” says Drozd. “It’s going to be a very policy relevant factor because people born in the early ’90s are now hitting age 18. Even if they choose a Neb. college where are they going to go to work? Will there be jobs and associated positions for them here in the state or will they go out of state?”
Just as preparing students to succeed in school is critical, so is preparing a workforce for today’s service and skilled jobs.
“Let’s make no mistake about this, without immigration Nebraskans may have to rethink how they are going to have a viable economy that produces not only jobs but payrolls that produce taxes from which an aging population will benefit greatly,” says Gouveia. “Without this population there won’t be services this Boomer population and this aspiring mini-global city of Omaha depends on. These are increasingly service economies and that means it’s very important for the economy to increasingly be based on higher pay jobs likely to grow, such as information technology or biotechnology.
“That also means educational institutions need to be able to truly know how to train this generation of children of immigrants. The children may not be immigrants themselves but a large number have immigrant parents who endured very poor, disadvantageous conditions that tend to disadvantage the educational achievement of their children. We have to have multidimensional. multidisciplinary perspectives to understand who this population is. And that goes to our research also.”
She believes minorities will succeed to the extent opportunities allow.
“We haven’t addressed the serious barriers to education that would guarantee that new face of America and of Neb. becomes a face with equal opportunities to participate in the prosperity all of us will want to share.” She says if barriers to upward mobility aren’t removed “it may prevent Neb. from truly harnessing what we call this demographic bonus that’s been gifted to this state. A state that was losing population were it not for minority growth and international migration would be in serious trouble today to have a viable economy and future.”
Daniel J. Shipp, UNO associate vice chancellor for student affairs, says schools must find ways to support minority students.
“When combined with the typical struggles of new college students the demographics of race-ethnicity will create even more difficult challenges in both access to and success in college. Not only must we continue to open our doors wider to traditionally under-served student populations but once on campus it is critical for all of us to see their success as a top institutional and community priority.”
UNO Associate Vice Chancellor for Academic and Student Affairs Pelema Morrice urges educators and employers to appreciate diversity’s many forms.
“We always focus on racial-ethnic diversity but I think intellectual diversity, geographic diversity, cultural diversity, all those different forms of diversity, really add a lot of value to everyone’s experience. There’s plenty of evidence that the more diverse environment we’re in the more we all have opportunities to learn from each other.
“So I think it’s incredibly important for an institution to be a welcoming and diverse environment where folks can learn from each other at a higher level. I think that adds to the educational experience and it provides students with really good training to go out and be productive citizens and to be successful in the workplace.”
Diversity is also the way of this flatter, interconnected world.
Reed from UNO’s Academic and Student Affairs office, says “Our students will grow up in a much more global environment requiring exposure to difference cultures and different experiences.”
Where diversity often must be programmed, Gouveia is heartened by students’ inherent embrace of it. “About this new Neb. mosaic, one thing I’m particularly hopeful about is the younger generation. I love our new students. From any background they are so much more prepared and so much more ahead of where we are as professors or department chairs or deans in terms of knowing how to do diversity. We are the ones who are often behind them.”
As Neb. becomes more multi-hued, UNO’s Morrice says representative stakeholders should discuss what diversity holds for the state.
“With these new demographics coming forward it means our student base will obviously be more diverse than it is now and that means the outcomes will be more diverse and so we’ll see more diverse workplaces and communities within the state. We’re just a piece of that puzzle but I think it’s a good collective conversation for everyone to have as the state continues to grow and it becomes clear that there will be different faces at the table.”
UNO’s Changing Face
©by Leo Adam Biga
The same demographic trends on pace to make the United States a minority majority population by 2050 and making Neb. a more racially-ethnically diverse place in the second decade of the new millennium, are increasingly being expressed at the University of Nebraska at Omaha.
Roughly a quarter of UNO’s 2013-2014 freshman class is minority and just under 20 percent of the school’s entire undergraduate enrollment is minority. Both are record marks for the school. In 2000, for example, UNO’s minority enrollment stood at 9 percent. The minority numbers are even greater among graduate students.
The 11 percent rise in UNO minority enrollment from 2000 until now reflects in large measure the Latino-Hispanic boom that happened in-state from 1980 to 2010, when that segment increased from about 37,000 to 167,000. The Latino-Hispanic population is expected to add another 370,000 residents by 2050, according to UNO’s Center for Public Affairs Research.
As a public institution with a state-wide reach, UNO’s a model for the changing face of Neb. Drawing principally from the Omaha metropolitan area, which as the state’s largest urban center has always been Neb.’s most racially-ethnically diverse spot, UNO is, as expected, one of the most diverse campuses in the University of Nebraska system.
At the University of Nebraska-Kearney minority undergraduate enrollment has nearly doubled since 1995. Today, nearly a quarter of its students are non-white or non-resident alien. Meanwhile, the University of Nebraska-Lincoln reports the most diverse student body in its history. UNL’s 2,328 minority undergrads are about 12 percent of the undergraduate total, a 9 percent increase just from last year. Just as at UNO, the largest minority gains at each school are in the Latino-Hispanic and international students categories,
As minorities comprise a growing segment of the state’s mainstream and of its public schools’ enrollment, institutions are tasked with incorporating these populations and responding to their needs.
“The good news for Omaha is that UNO has a proud tradition of supporting minority students through various educational equity and learning community investments such as Goodrich, Project Achieve and the newer Thompson Learning Community,” says UNO Associate Vice Chancellor for Student Affairs Daniel J. Shipp. “These programs provide student participants with a network of caring and concerned faculty, staff and peer mentors that help students to succeed and thrive in college. Moving forward, I expect we will continue to build on our national reputation for attracting and supporting the growing numbers of minority students and their families in the Omaha area and beyond.”
“Minority students are an important population but they are only one of an increasing mosaic of diversity at UNO, whether they are military, first generation, students of color or adult learners or transfer students,” says UNO Senior Vice Chancellor for Academic and Student Affairs B.J. Reed. “We are working every day to ensure that these students feel welcome at UNO and have the type of support services and environment that will make them want to be want to be here and to be successful. We do this for all our special populations of students. We have programs and learning communities as well as staff specifically directed at helping ease their transition to UNO and success in their academic goals.”
Reed says hiring faculty and staff who reflect the changing face of UNO “is a top priority,” adding, “We have made important strides in diversifying our staff but we lag behind where we want to be here and also with recruiting and retaining a more diverse faculty. We are working on reviewing existing policies and procedures and looking at incentives and support efforts to increase the diversity of faculty and staff to reflect the changing demographics of our student body.”
There’s wide agreement that diversity is a net sum experience for all involved.
“The benefits are substantial,” Reed says. “The workplace is becoming increasingly diverse and employers need and want an increasingly diverse group of employees. We cannot underestimate the shift occurring here. We need to provide a strong educational workforce for employers and UNO must be positioned to do that effectively.”
Office of Latino and Latin American Studies Director and Sociology Professor Lourdes Gouveia agrees that educators at UNO and elsewhere must increasingly consider diversity and its impact.
“We have to educate our professionals and student populations in ways that allow them to be skilled about global issues and diversity and to have multicultural competencies as the world is very connected,” she says. “But also we need to address structural barriers that may prevent Neb. from truly harnessing what we call this demographic bonus that has been gifted to this state. A state that was losing population if not for minority growth and international migration would be in serious trouble today to have a viable economy and a future.”
Sisters of song: Kathy Tyree connects with Ella Fitzgerald; Omaha singer feels kinship to her stage alter ego
©by Leo Adam Biga
Now appearing in The Reader (www.thereader.com)
Ella, the dramatic musical revue of the life of American songbook diva Ella Fitzgerald at the Omaha Community Playhouse, reveals the anguish behind the legendary performer’s sweet voice and carefree persona.
Call it kismet or karma, but the woman portraying her is veteran Omaha chanteuse Kathy Tyree, whose ebullient, easy-going public face has similarly disguised her own torment.
The high points surely outweigh the low points in their respective lives but Tyree’s experienced, much as Ella did, her share of failed relationships, including two divorces, and myriad financial struggles.
“I’m in a much better place now,” Tyree says.
Known for her bright spirit and giving heart, Tyree’s usually worked a regular job to support her and her son. Currently, she’s program manager at Omaha Healthy Start. A few years ago she used all her savings and 401K to launch her own production company and after a rousing start one bad show broke the business.
The enigmatic Fitzgerald died in 1996 at age 79 with few outside her inner circle knowing her private travails because her handlers sanitized her regal image as the First Lady of Song.
As Tyree researched Fitzgerald’s life for the role, which director Susie Baer Collins offered without an audition, she identified with what Ella did to separate, if not always reconcile, her private and public sides.
“She was very weak and very strong at the same time,” Tyree says of Ella. “She had all these secrets and these hurts, all this internal pain, but she always held it together. She was at the top, she was international, she was the goddess of scat.”
Fitzgerald was respected for her dignified demeanor, the purity of her well-modulated voice and her perfect elocution, though some criticized her for being too precise, too pristine, too white. All of it helped to popularize jazz.
Tyree says the adoration that flowed Ella’s way was due to her talent but also to “how she carried herself as a black woman,” adding, “She wasn’t Lady Day (Billie Holiday), she wasn’t drinking and popping pills and going through all these changes publicly. That takes a lot.”
Before getting the role Tyree was lukewarm about the singer. Her favorite female artists were Diana Ross, Patti Labelle and Cher. After months listening to the Ella canon, Tyree says ,”I have a completely different appreciation for her. Now I am a fan. This woman was a walking instrument. She could do just amazing things with her voice.”
Because the script peels back the layers of myth around Fitzgerald’s antiseptic image, Tyree now feels connected to the real woman behind the silky voice and prim and proper mask
“There’s so much more to her than was allowed to be shared with the world. She definitely has a story, she definitely was singing from a place of pain. In rehearsals I began seeing a lot of the parallels between us.”
Both grew up fatherless and both lost a sister. By their mid-teens both were mixed up in the wrong crowd. Just as performing saved Fitzgerald, it gave the “rebellious” Tyree a purpose and discipline she’d lacked. She began singing in church, at Morningstar Baptist, where she still attends today, and at Omaha Technical High School. Outside of her faith, performing is Tyree’s spiritual sanctuary.
“For me theater and music are my therapy but from everything I’ve learned about Ella it was more like her drug. For me it takes me to another place and it gives me a peace and a calm. I leave everything outside. It’s like this is a whole other world.”
Just as performing helped Tyree cope with insecurities, she guesses it did so for Ella, whose character in the show says, “I’m always OK when I’m on the stage. When I’m not working, I turn off, I get lost.”
Tyree’s usual reticence about her own turmoil isn’t to protect a well-manufactured facade, but a personal credo she inherited.
“I shared with Susie (Baer Collins) in a read-through that in my family we have a rule – you never look like what you’re going through. Though I’ve been through a lot, I’ve had a lot of heartbreak and heartache, I never look like what I’m going through, and that was Ella.
“It’s a pride thing. I was raised by strong black women. These women had to work hard. Nobody had time for that crying and whining stuff.
It was, ‘Straighten your face up, get yourself together, keep it moving.'”
She says what she doesn’t like about Ella is “the very same thing I don’t like in myself,” adding, “Ella didn’t have enough respect for herself to know what she deserved. She didn’t have those examples, she didn’t have a father. People always say little boys need their fathers, well little girls need their fathers. too. They need somebody to tell them they’re beautiful. They deserve somebody in their life that isn’t going to abuse them. When you don’t have that you find yourself hittin’ and missin’, trying to figure it out, searching for that acceptance and that love. That’s very much our shared story.”
That potent back story infuses Tyree’s deeply felt interpretations of Fitzgerald standards. Tyree’s singing doesn’t really sound anything like her stage alter ego but she does capture her heart and soul.
Tyree, a natural wailer, has found crooning ballad and scat-styles to conjure the spirit of Ella. Tyree makes up for no formal training and the inability to read music with perfect pitch and a highly adaptable voice.
“My voice is very versatile and my range is off the charts,” Tyree says matter-of-factly. “I can sing pretty much anything you put in front of me because it’s all in my ear. I’ve been blessed because they (music directors) can play it one time and I get it.”
She considers herself a singer first and an actress second, but in Ella she does both. She overcame initial doubts about the thick book she had to learn for the part.
“It’s a lot of lines and a lot of acting and a lot of transitions because I’m narrating her life from 15 years-old to 50.
But after months of rehearsal Tyree’s doing what she feels anointed to do in a space where she’s most at home.
“This is where I get to be lost and do what I do best, this is where I don’t miss. I think it’s because it’s coming from a sincere place. My number one goal is that everybody in the audience leaves blessed. I want to pour something out of me into them. I want ‘em to leave on a high. It’s not about me when I’m on stage. This is God-given and there’s a lot of responsibility that comes with it to deliver.”
This popular performer with a deep list of musical theater credits (Ain’t Misbehavin’, Beehive) feels she’s inhabiting the role of a lifetime and one that may finally motivate her to stretch herself outside Omaha.
“I’m still like blown away they asked me to come do this show. I still have goals and dreams and things I want to do. As you go through your journey in life there’s things that hinder those goals and dreams and they cause you to second guess and doubt yourself – that maybe I don’t have what it takes. I’m hoping this will instill in me the courage to just go for it and start knocking on some of those doors.”
Ella continues through March 30. For times and tickets, visit http://www.omahacommunity playhouse.com.